Associate Director, HCP Branded Strategy and Marketing, Rheumatology

In these roles, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. This position reports into the Director, HCP Marketing – Rheumatology. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation.

You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

Strategic Leadership Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities. Lead creation, development, and delivery of core brand materials including message development Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives. Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.

Innovation & Insight Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting. Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities. Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics. Team & Agency Leadership Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.

Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

• Required Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.
• Desired MBA
• Field sales experience
• Prior pharma launch experience
• Commercial experience in a rheumatology or immunology asset (e.g., Psoriatic Arthritis)

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For

Location:

USA - MA
- Cambridge
- Kendall Square - 500 U.S. Base Salary…