Product Marketing Jobs in Massachusetts by City

Skills Needed: Responsibilities
• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities
Requirements
• Proven work experience as a VP of Marketing, Marketing Director or other senior role
• Demonstrable experience designing and implementing successful marketing campaigns
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• BSc degree in Marketing, Communications or relevant field