E-Commerce Digital Specialist

Join an established ,
80+ year family-owned national animal health distributor with a growing D2C and B2B e-commerce presence
. We offer over 11,000 products from 500 vendors and are expanding our digital footprint through online retail and catalog marketing.

This newly created role is a great opportunity to grow your e-commerce career while making a visible impact. You’ll work closely with our Ecommerce Manager and Marketing Team to drive online sales, improve user experience, and optimize digital performance across our websites and campaigns.

• Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity.
• Assist in developing and distributing compelling marketing content for social media channels, email messages, websites, landing pages and industry blogs, including “Calls To Action” (CTA) that will help drive online sales and activity and engage prospects and customers.
• Optimize website pages for organic search and conversions by using SEO-optimized copy, link‑building strategies, content marketing, insights from Google Search Console, and A/B Split Testing.
• Collaboration with Ecommerce Manager and Web Designer to enhance UX across all sites using insights from analytics programs.
• Utilize web analytics to communicate KPIs, report on effectiveness of e‑commerce activities and campaigns, and communicate opportunities and trends.
• Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals.
• Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits.
• Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits and traffic of e‑commerce websites.
• Collaborate with Web Platform Company to help execute e‑commerce strategies on‑time, on‑point, and on‑budget, according to corporate goals.
• Stay informed/analyze and report latest trends and competitive e‑commerce animal health industry websites to continue to improve and grow our e‑commerce website successes.

• 3+ Years of Experience working in an Ecommerce/Marketing Dept performing e‑commerce responsibilities for an e‑commerce physical product‑based business that sells products online.
• Must have Digital/E‑Commerce, Digital Marketing, Web Analytics and Lead Generation experience, skills and understanding.
• Degree in Ecommerce, Web, Marketing, Business, IT, or Animal Health; or Ecommerce/Internet Technical Degree/Certificate, desired.
• Proficiency in Google Analytics, Google Ad Words, Google Search Console, Keyword Planning Tools, Keyword Planning Software, Competitive Research Platforms.
• Animal Health Degree/Education/Background, and/or experience living/working on a Dairy, Beef or Hog, Sheep, or Goat Farm; or Horse Ranch; and/or Agriculture Farming/Industry knowledge highly desired in this role.
• Strong content creation skills to write effective emails, social media posts, and blog articles.
• Outstanding verbal & written communication skills.
• Ability to excel as a “hands‑on” doer working independently, but also in working collaboratively with others.
• Microsoft Excel user capable of producing and creating various reports and analysis.
• Strong Project Management skills to juggle multiple jobs at one time, keeping on schedule and budget.
• Must possess deep understanding of online product selling and how to optimize the process to achieve/exceed corporate sales and profit goals.
• Must be organized, dependable, efficient, detail oriented and adaptable to changing needs.

• Newly created role with career growth and advancement opportunities
• Stable, family‑owned company with national reach
• Collaborative team environment where your work makes a real impact

Don’t miss this opportunity to help shape the future of our growing e‑commerce business.
Apply today and grow with us.