Paid Media Manager Matthews, NC

Paid Media Manager

We're seeking a Paid Media Manager to step into a high-impact role owning strategy, execution, and optimization across digital advertising channels. This position is ideal for someone who can quickly assess existing performance, identify gaps, and elevate paid media ROI across a multi-channel environment.

This is a contract-to-hire opportunity with strong visibility across leadership and the chance to directly influence digital growth strategy.

Responsibilities

• Manage and optimize paid digital campaigns across Google Ads, Meta (Facebook/Instagram), geofencing, and other digital platforms
• Evaluate current campaign performance and identify opportunities to improve ROI and conversion rates
• Develop and refine paid media strategy across B2B-focused initiatives (with some B2C exposure)
• Analyze user behavior, funnel performance, and customer journey insights in partnership with internal teams
• Improve lead generation and website conversion performance through data-driven campaign adjustments
• Collaborate closely with creative and internal marketing teams to align campaign execution and messaging
• Provide clear reporting on campaign performance, channel effectiveness, and spend optimization
• Recommend and implement improvements to targeting, structure, and budget allocation