Director Of Sales

Director of Sales – Roofing

Charlotte, NC | Executive Leadership | $120K–$180K OTE

This is not a VP-in-name-only role.

This is ownership of the sales engine.

Northline Roofing is a Charlotte-based residential roofing company currently producing $4–5M annually and scaling toward $10M+.

We are in the build phase.

Systems are improving.

Infrastructure is being built.

Standards are rising.

We are not a polished corporate machine — and that is intentional.

We are hiring a Director of Sales to build, lead, and scale the entire sales function as we prepare for multi-market expansion over the next 24–36 months.

This is a senior leadership role — but it is not a sit-back-and-manage role.

You will be hands-on.

You will ride along with reps.

You will fix broken pipeline.

You will tighten pricing discipline.

You will confront underperformance.

You will build process where process doesn’t yet exist.

You must be comfortable being direct.

You must be comfortable making decisions.

You must be comfortable raising standards.

We need someone scrappy enough to operate inside a growth-stage company and structured enough to build something scalable.

• Full responsibility for team revenue and margin
• Sales forecasting and production targets
• Hiring, onboarding, and developing reps
• Training systems and scripts
• Pricing discipline and deal structure
• Pipeline integrity and reporting
• Accountability standards
• Clean handoffs to operations

You are responsible for building a repeatable, disciplined sales machine — not being the hero closer.

• Team producing $6M+ in collected revenue (owner excluded)
• Margin standards consistently enforced
• Predictable monthly forecasting
• New reps ramped efficiently
• Owner fully removed from sales coaching and pricing

You likely:

• Have 8–15+ years in home services sales (Roofing, HVAC, Plumbing, Electrical, Windows)
• Have led teams responsible for $5–20M in revenue
• Have built or rebuilt a sales system
• Are comfortable enforcing pricing discipline
• Can coach and confront adults without hesitation
• Have operated inside a startup or high-growth environment

You understand that growth without process creates chaos — and you know how to fix it.

• Someone who needs to carry a personal book
• Someone who avoids hard conversations
• Someone who prefers corporate layers over speed
• Someone who waits for perfect systems

Base: $85K–$105K

OTE: $120K–$180K

Performance-based upside tied to:

• Team collected revenue
• Margin discipline
• Forecast accuracy
• Rep development and retention

Bonuses are gated by execution — not just volume.

• Clear authority
• Direct access to ownership
• Ability to build the system, not inherit one
• Path toward multi-market leadership

This is a build role.

If you want comfort, this is not it.

If you want to build something real and scalable, this might be.

Embrace The Climb.

Ryan