Lease-Up Sales Consultant - Album Matthews

About Greystar

Greystar is a leading, fully integrated global real‑estate platform offering expertise in property management, investment management, development, and construction services in institutional‑quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally, with offices throughout North America, Europe, South America, and the Asia‑Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds worldwide.

Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management.

The Sales Consultant is responsible for executing the property’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role serves as a key point of contact for prospective residents, guiding them through the leasing process with professionalism and a deep understanding of the community’s lifestyle offering. The Sales Consultant supports resident satisfaction throughout the lease term and proactively manages lease renewals in alignment with Active Adult best practices.

Responsibilities include lead management, CRM utilization, data analysis, event support, and collaboration with the Lifestyle Coordinator to enhance resident engagement. The Sales Consultant upholds Greystar’s professional standards and ethical expectations while delivering exceptional service to residents, prospects, and guests.

• Perform all sales and leasing activities to achieve the property’s revenue and occupancy goals by greeting and qualifying prospects, conducting property tours and showing apartments, continuing the relationship with prospects, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing.
• Collect all pertinent information from prospective residents at move‑in and record it as appropriate.
• Stay informed about and collaborate with teams/leadership on current market and competitor conditions that may impact the community’s occupancy, market rent, and sales results.
• Develop and implement short‑ and long‑term marketing plans and goals to sustain occupancy, following the property’s established policies related to concessions, specials, and other programs to boost occupancy.
• Design and execute marketing activities and events to create and drive traffic to the property, including implementing resident referral and employer outreach programs, using internet marketing tools, and following other property‑specific marketing plans, drives, and special programs.
• Use the on‑site property management software application to track apartment availability, record traffic and leasing activities, manage resident and prospect data, capture critical demographic and other information about existing and future residents, and review and analyze data.
• Ensure that the property and show units meet the Company’s standards for show quality by daily inspecting the tour path and show‑ready units, communicating maintenance and upkeep needs to the property’s maintenance team members, merchandising and ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities.
• Follow‑up with prospects and new residents within 24 hours to ensure satisfaction by sending e‑mail, thank‑you notes, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew. Document all follow‑up and classify leads during the sales lifecycle.
• Execute and support the property’s lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move‑out dates, and ensuring that lease renewal documents are signed and implemented on time, following the AA renewal playbook.
• Respond quickly and courteously to resident and client/owner…