Senior Strategist, Influencer; Supervisor

Overview

At MSL, a part of Publicis Groupe, we’re on a mission to make every client more influential and a positive force of influence in the world. We know that influence = impact and the more influential you are, the more impactful you can be. We partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the role we have open.

We are currently seeking a Senior Strategist, Influencer + Digital with an expertise in influencer marketing, social media and digital distribution
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Note:

This position is Chicago based). As part of our dynamic team, the Senior Digital Strategist will focus on high-profile consumer brands as well as new business.

At MSL, the Senior Strategist, Influencer + Digital has wide peripherals and acts as the magnetic force between the junior team and account leaders. The ideal candidate should have significant experience in consumer marketing with a focus on executing global digital and influencer programs for leading companies. The candidate is a true team player with ability to move projects effectively, on time, and with excellence.

This particular role will lean heavily into social media strategy, cultural trends, influencer marketing and real-time fan/enthusiast engagement. The person in this position is also expected to have a strong understanding of how social-influencer tactics can seamlessly integrate with earned media efforts. In a fast-paced environment, a “standard day” can look very different based on the week, month or season, but typically, these are the core responsibilities:

• Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, Pinterest and You Tube. This includes developing and maintaining ongoing content calendars, posting to channels and collaborating with inter-agency partners to produce social assets and copy.
• Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients’ products and services by developing and executing consumer- and industry expert-centric programs – big and small.
• Manage large-scale paid influencer programs and oversee its tactical development, strategic execution and post-program performance analysis. This includes preparing and presenting influencer strategies, lists and briefs to internal teams and clients.
• Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy.
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time.
• Manage daily audience management including responding to DMs and maintaining an asset library of quality UGC to incorporate into owned social calendars.
• Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends.
• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
• Effectively develop regular campaign reports and present data-based results, pulling strong, action-oriented insights to inform further work.
• Engage in regular client and agency partner discussions. You will have an active speaking role on the team, internally and with clients.
• Prepare and present plans to clients, agency partners and internal stakeholders. This includes effectively presenting data-based results and leveraging successes to build further work.
• Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s Digital Innovation Center of Excellence.
• Proactively…