CRM & Loyalty Campaign Lead

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s Smart Dollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

The CRM and Loyalty Specialist is responsible for leading the execution and optimization of CRM and loyalty initiatives across customer channels. This role owns campaign operations end-to-end, ensures accuracy and efficiency in execution, and plays a key role in improving processes, driving performance, and supporting strategic loyalty initiatives. This position is designed for a detail-oriented and proactive professional looking to grow into advanced CRM and lifecycle marketing.

• Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms

• Own offer configuration, promotional setup, and incentive structures with a high level of accuracy
• Translate audience segmentation into execution, ensuring alignment with campaign strategy
• Serve as the primary point of contact for campaign execution questions and troubleshooting
• Ensure all campaigns meet business requirements, compliance standards, and deadlines

• Own and manage the campaign calendar, ensuring alignment across teams and priorities

• Proactively identify risks to timelines and drive solutions to maintain on-time delivery
• Coordinate cross-functional inputs including creative, approvals, and technical dependencies
• Improve workflow efficiency and reduce execution bottlenecks

• Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs

• Identify gaps in current processes and implement scalable solutions
• Standardize campaign setup procedures to ensure consistency and reduce errors
• Support training and onboarding for new team members on campaign processes

• Partner closely with Marketing, Merchandising, IT, Finance, and external vendors

• Provide input on offer strategy, execution feasibility, and campaign structure
• Ensure alignment between campaign setup and broader business objectives
• Act as a liaison between technical and business teams for loyalty initiatives

• Monitor campaign performance and provide insights and recommendations

• Support and execute A/B and multivariate testing strategies
• Identify optimization opportunities based on data and campaign results
• Partner with leadership to continuously improve customer engagement and retention

None

• 2–4 years of experience in CRM, loyalty, email marketing, or related field

• Experience working in retail, ecommerce, or loyalty programs preferred
• Strong familiarity with CRM, ESP, CDP, or marketing automation platforms
• Proven ability to independently manage campaign execution and timelines
• High attention to detail with strong organizational and…