Senior Manager of Integrated Marketing Job Mattoon area,Illinois USA,Marketing / Advertising / PR

Overview About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding
. Our annual sales exceed $2.5 Billion
, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee
. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally
, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s Smart Dollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership

Responsibilities What You’ll do As a Senior Manager of Integrated Marketing you will be instrumental in spearheading the creative development and seamless execution of end-to-end production processes for all marketing materials and in-store signage. This position will collaborate closely with the Director of Marketing, alongside marketing colleagues, merchants, store operations, and various stakeholders, to craft top-tier creative content and establish streamlined processes that ensure error-free, on-brand, and easily executable marketing collateral for both outbound and in-store marketing.

Lead the internal creative team and external agency partners to develop impactful creative content that exemplifies the differentiation of Rural King vs. competitors.
Lead work to compel and cohesive creative solutions that align with the Rural King brand's values and resonate with the target audience
Develop, optimize, and enhance processes to automate, track, and streamline work.
Partner with various external agency partners to develop, update, and enhance Rural King’s visual identity and branding.
Develop and direct overall brand creative and visual identity work for the Rural King.
Develop and execute creative concepts that align with the brand's visual identity and guidelines.
Create and maintain a library of brand assets, including logos, typography, color palettes, and visual elements.
Develop a content development strategy to build content necessary to support personalization and diversification of Rural King’s media strategy.
Partner with the VP of Marketing, and Director of Pricing and Marketing Planning to develop content and creative necessary to activate the Rural King integrated marketing strategy.
Collaborate with cross-functional teams, including Store Operations, Space Planning and Marketing teams to understand creative needs and objectives, and create impactful, and visually appealing retail store layouts.
Create engaging in-store experiences through effective placement of signage, displays, and visual merchandising elements.
Partner with Merchandising and Sourcing to develop brands, their guidelines, and create artwork for packaging, print, social, and other medias.
Ensure packaging designs are both visually appealing and functional.
Create various brand collateral, including video, print, digital and other marketing materials.
Ensure consistency in design elements and messaging across all brand collateral.
Design impactful signage for retail stores, including exterior signage, way finding signs, and promotional displays.
Create visually appealing environmental graphics that enhance the overall brand experience within the retail space.
Design engaging visuals…