Digital Merchandiser

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s Smart Dollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Digital Merchandiser, you will be responsible for enhancing customer experience, ensuring presentation accuracy, and improving product discoverability on  In this role, you will drive sales and boost conversion rates through impactful merchandising strategies. The ideal candidate excels in a fast-paced environment, adeptly managing multiple priorities with precision and urgency, while fostering collaboration across cross‑functional teams to achieve success.

• Product Merchandising & Category Placement:
  Oversee the organization and presentation of products to meet sales and merchandising goals, ensuring engaging and intuitive customer experience.
• Content Accuracy:
  Ensure all product information across the website is accurate, up‑to‑date, and aligned with brand standards.
• Data Analysis & Reporting:
  Monitor and analyze key performance indicators (KPIs), preparing weekly and ad‑hoc reports to assess progress and identify opportunities for improvement.
• Competitive Research:
  Regularly review competitor websites to evaluate merchandising tactics, promotional strategies, and product presentation, translating insights into actionable online initiatives.
• Cross-Functional Collaboration:
  
  Partner with internal teams—marketing, IT, buying, and others to align on merchandising strategies and optimize the online shopping experience.
• Vendor Relations:
  Maintain professional communication with external vendors to acquire missing product information and resolve discrepancies.
• Market Trend Analysis:
  Research industry trends and customer preferences to identify potential product offerings and digital experiences to ensure Rural King remains competitive in the online space.
• SEO & Tagging Support:
  Assist in optimizing product listings for search engines and support accurate tagging to enhance discoverability.
• Have discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to…