Business Development Representative

Overview

Business Development Representative

Job Description:

The following outlines the essential duties and responsibilities of the Business Development Representative role. This list is not exhaustive, as positions at the company require flexibility to meet evolving customer and business needs. Employees are expected to perform all duties assigned by management, including tasks not explicitly listed below.

Expected Outcomes:

• Increased new client acquisition
• Revenue growth and profitable operations
• High-quality customer engagement and relationship management
• Re-engagement and recovery of former customers
• Strengthened market presence and brand recognition

The Business Development Representative is responsible for identifying, pursuing, and securing new business opportunities for the company, as well as re-establishing relationships with former clients. This includes researching potential buyers, conducting outreach, qualifying leads, and developing strong, trust-based relationships that convert into long-term business.

The role also involves re-engaging lapsed accounts by understanding previous challenges, presenting updated solutions, and working to rebuild partnerships. Success in this position requires expanding the company's customer base, communicating value effectively, and ensuring a seamless transition from initial prospecting to order fulfillment through collaboration with internal teams.

• Achieve and exceed new business acquisition and revenue growth targets.
• Conduct outbound prospecting through calls, emails, and other outreach channels to identify and qualify new leads.
• Reconnect with former customers to understand prior purchasing activity and present updated offerings, solutions, and value propositions.
• Research markets, competitors, and customer segments to identify new growth opportunities.
• Maintain a robust pipeline of prospects, documenting all activity and progress within the CRM.
• Conduct site visits or virtual meetings with potential customers to assess needs and present company solutions.
• Attend networking events, industry functions, and trade shows to enhance brand visibility and generate leads.
• Follow up on digital marketing engagement to convert interest into sales opportunities.
• Support customer tagging appointments for newly acquired clients as needed.
• Ensure accuracy in quoting, pricing, and delivery charge assessments.
• Provide nursery tours to prospective and returning customers.
• Participate in sales meetings and provide insights on lead generation, market activity, and industry trends.
• Assist with promotional initiatives, seasonal campaigns, and special programs to broaden customer reach.

• Strong verbal and written communication skills.
• Proven ability to prospect, cold call, and build relationships with new contacts.
• Consultative sales approach with strong problem-solving capabilities.
• Ability to manage a high-volume pipeline and juggle multiple priorities under tight deadlines.
• Willingness to meet clients on-site or off-site as required.
• Self-motivated, results-driven, and able to work independently.
• Understanding of—or commitment to learning—horticultural products and industry trends.

• Experience in sales, business development, or account management.
• Proficiency with CRM software (minimum 1 year required).
• Horticulture experience (minimum 1 year preferred).
• Strong attention to detail and ability to multitask.
• Team-oriented with strong analytical and problem-solving skills.