Marketing Specialist

Marketing Specialist

Triad Technologies, Maumee, OH

This individual is responsible for supporting the marketing department with content creation, campaign management, digital marketing, graphic design, sales support, and other general marketing and sales support.

This is a full-time position, Monday through Friday, 8:00 am - 5:00 pm.

• Plan and execute marketing campaigns and promotions that drive brand awareness, engagement, and generate qualified marketing leads.
• Research and create engaging and informative content that can be used across a variety of platforms (blog, website, social media, and print materials).
• Execute social media strategies across Linked In, Facebook, Instagram, X and You Tube to strengthen brand presence and clearly communicate Triad's messaging.
• Create email campaigns, landing pages, and forms using Hub Spot.
• Lead efforts to develop and execute successful paid advertising, SEO, and SEM strategies and campaigns, and identify new opportunities to drive traffic and maximize conversion online.
• Oversee the creation of all video content and photography across multiple platforms, ensuring the tone, editing, colors and logo placement align with Triad's branding guidelines.
• Assist with all inbound and outbound marketing activities.
• Field inquiries and sales leads; ensure distribution, collection, and follow-up.
• Help coordinate events (open houses, trade shows, customer appreciation events, etc.).
• Manage design and production of all promotional materials (product literature, in-store advertising, direct mailers, etc.), swag and other printing (business cards, envelopes, letterhead) in coordination with vendors.
• Provide administrative and operational support to the sales team.
• Provide support for special requests, projects, and campaigns.
• Other duties as assigned.

• Bachelor's degree in marketing, advertising, or communications.
• 2+ years of experience preferred.
• Highly organized with strong attention to detail.
• Excellent project management skills.
• Strong eye for design.
• Friendly and professional communicator with a strong desire to learn and take on new responsibilities.
• Experience creating B2B content for various platforms a plus.
• Familiarity with Canva, Social Media management, Hub Spot, Magento, and CRM software a plus.
• Occasional travel and overnights may be required.