Marketing Campaign Specialist- MSP

Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and a top workplace in 2026. We have a high-growth technical environment with a workforce of over 250 professionals, including application consultants, software engineers, and networking engineers located throughout the U.S. and Canada. We have a two-year growth initiative to build our total workforce to 350.

• Develop a deep understanding of our target markets, customers, and competitive landscape to shape marketing strategies that drive growth and strengthen Aktion's market position.
• Create and execute compelling content programs—including blogs, customer success stories, case studies, landing pages, email campaigns, webinars, social media, videos, and sales enablement assets—that generate awareness, engagement, leads, and pipeline.
• Partner with sales, leadership, customers, and subject matter experts to translate complex technology solutions into clear, impactful messaging that attracts, retains, and expands customer relationships.
• Plan and execute multi-channel demand generation campaigns across digital marketing, email, social media, webinars, events, and partner channels to create measurable business impact.
• Contribute directly to divisional growth by driving lead generation, influencing pipeline, supporting opportunity advancement, and increasing market visibility.
• Develop and execute co-marketing initiatives with technology partners, including Microsoft and other cloud solution providers, to expand reach, generate demand, and strengthen market presence.
• Monitor campaign, content, and pipeline performance; analyze results; and continuously optimize strategies to maximize impact and return on investment.
• Track industry trends, competitor activity, emerging technologies, and marketing best practices to identify new opportunities and keep Aktion at the forefront of the market.

• 3–7 years of B2B marketing experience, preferably within managed services, cloud solutions, technology, software, SaaS, or IT services organizations.
• Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, lead generation, customer acquisition, retention, and revenue growth.
• Experience creating high-impact content and messaging across multiple channels, including digital marketing, email, social media, webinars, video, events, and sales enablement programs.
• Demonstrated success developing customer lifecycle marketing programs that support customer retention, cross-sell, upsell, and expansion opportunities.
• Strong understanding of demand generation and campaign management, with experience building programs that contribute to measurable pipeline growth and marketing ROI.
• Experience leveraging CRM, marketing automation, analytics, and AI-powered marketing tools to improve audience targeting, campaign performance, reporting, and operational efficiency.
• Highly analytical with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
• Exceptional written and verbal communication skills with the ability to translate complex technology concepts into compelling, customer-focused messaging.
• Strong project management and organizational skills with the ability to manage multiple priorities, meet deadlines, and successfully execute cross-functional initiatives.
• Self-motivated, detail-oriented, and results-driven with the ability to work independently while collaborating effectively across sales, leadership, technical teams, partners, and customers.
• Professional, technology-savvy, and naturally curious about emerging technologies, market trends, and…