Business Development Representative

About Aktion:
Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2026. We have a high-growth technical environment with a workforce of over 250 professionals. We have a two year growth initiative to build our total workforce to 350. The workforce is highly skilled and consists of application consultants, software engineers, and networking engineers located throughout the U.S

and Canada.

The Business Development Representative (BDR) is responsible for generating and qualifying new business opportunities through proactive prospecting and outreach efforts. This role identifies and researches target accounts that align with the organization's Ideal Customer Profile (ICP), engages prospective customers through multiple channels, and develops relationships that create sales opportunities. The BDR works closely with Sales and Marketing teams to support lead generation initiatives, maintain an active pipeline of qualified prospects, and contribute to overall revenue growth.

Success in this role requires strong communication skills, persistence, organization, and the ability to meet activity and opportunity generation targets while maintaining accurate CRM data and reporting on pipeline performance.

• Identify and research target accounts and contacts within the ideal customer profiles (ICP) and assigned territories.
• Execute multi-channel outreach (email, phone, Linked In, social) to engage prospects, and create qualified sales conversations
• Follow up on inbound marketing leads, assigned target accounts and outbound net-new prospects.
• Conduct initial discovery conversations and qualify prospects using BANT:
  Budget, Authority, Need and Timing.
• Schedule qualified discovery meetings and provide Sales with account, detailed conversation and BANT qualification notes.
• Develop and adapt prospecting messages, email copy, call openings, Linked In outreach and hooks based on the target industry, buyer persona and account context.
• Use prospect feedback, objections and response patterns to refine outreach and improve conversion to qualified sales conversations.
• Collaborate with Marketing and Sales to ensure outreach reflects approved messaging, campaign themes and value propositions.
• Maintain a steady pipeline of qualified opportunities for the sales team within the CRM system.
• Track and meet daily/weekly activity metrics (calls, emails, meetings set).
• Report on prospecting activity, lead conversion rates and pipeline health.
• Maintain CRM data integrity and update prospect status accurately.
• Collaborate with Sales and Marketing teams to execute lead generation campaigns and achieve revenue goals.
• Meet or exceed monthly and quarterly activity and opportunity generation targets.

• 1-3 of experience in business development, inside sales, lead generation, or related client facing role is preferred.
• Prior exposure to ERP, business software, cloud or managed IT services, or to one of Aktion’s core industries (construction, distribution, manufacturing, or professional services) is preferred but not required.
• Ability to understand buyer priorities and pain points and translate them into relevant, compelling outreach.
• Strong written and verbal communication skills, with the ability to adapt approved messaging and outreach based on industry, persona, account context and stage of interest. and convert prospects into qualified sales conversations.
• Ability to tailor messaging by industry, persona and stage of interest.
• Experience leveraging CRM, marketing automation, analytics, and AI-powered marketing tools to improve audience targeting, campaign performance, reporting, and operational efficiency.
• Strong research, listening, questioning and discovery skills.
• Strong project management and organizational skills with the ability to manage multiple priorities, meet deadlines,
• Manage accounts, outreach sequences, follow-up activities and deadlines.
• Self-motivated, detail-oriented, and results-driven with the ability to work independently while collaborating effectively across sales, marketing,…