Chief Marketing Officer

Location:

Cleveland, OH

Howard Hanna Real Estate Services is seeking a strategic, innovative and growth-oriented Chief Marketing Officer to serve as a member of the senior leadership team and lead the company's enterprise marketing organization.

As the nation's largest independent, family-owned real estate services companies, Howard Hanna operates across multiple states, markets and business lines. The Chief Marketing Officer will be responsible for translating the company's business strategy into an integrated marketing strategy that strengthens the Howard Hanna brand, drives profitable growth, increases consumer engagement, supports agent productivity and recruiting, and creates a consistent, differentiated experience across the enterprise.

This executive will lead an evolving marketing organization built around five core capabilities:
Communications;
Brand;
Enterprise Creative;
Digital Marketing & Product; and Data Analysis & Insights, supported by a field marketing structure that connects enterprise strategy to local market execution.

The CMO will work closely with the CEO, Chief of Staff, SVP of Brokerage Operations, senior leadership, Market Presidents, technology leadership and the heads of Howard Hanna's essential services businesses to ensure marketing operates as an enterprise growth function, not simply a service or production organization.

In conjunction with the VP of Brand Marketing, develop and lead an enterprise marketing strategy aligned with Howard Hanna's business objectives, growth priorities and market opportunities. Translate company strategy into measurable marketing priorities that support brokerage growth, agent recruiting and retention, listing acquisition, consumer engagement, essential services adoption and market-share expansion.

Establish clear objectives, performance measures and accountability across marketing investments, with an emphasis on business impact, adoption and ROI.

Own the Howard Hanna brand strategy and ensure consistent positioning, messaging and visual identity across markets, business lines and consumer touchpoints.

Lead the continued evolution and activation of the Howard Hanna brand across advertising, offices, signage, digital platforms, recruiting, events, sponsor ships and agent-facing marketing.

Balance the strength and consistency of an enterprise brand with the local relevance required across Howard Hanna's diverse markets.

In conjunction with the VP of Communications and PR, provide executive leadership for internal and external communications, public relations, executive communications, content strategy and reputation management.

Develop an integrated storytelling strategy that strengthens Howard Hanna's position with consumers, agents, employees, industry partners and the communities it serves.

Ensure communications support enterprise priorities, growth initiatives, acquisitions, market expansions, organizational change and executive visibility.

Working alongside the VP of Digital Marketing, lead the intersection of marketing, technology and consumer experience, partnering closely with technology and business leaders to strengthen Howard Hanna's digital ecosystem.

Drive strategy for web, digital marketing, CRM and consumer engagement platforms, lead generation, marketing automation, social media and emerging digital products.

Champion the responsible use of AI, automation, first-party data and emerging technology to improve personalization, marketing effectiveness, agent productivity and the consumer experience.

Ensure marketing technology and digital investments are evaluated not simply as tools, but as components of an integrated consumer and agent journey.

Build marketing decision-making around data, consumer intelligence and measurable business outcomes.

Lead the development of marketing analytics and insights capabilities that use enterprise and market data to identify consumer opportunities, improve segmentation and targeting, evaluate campaign performance and inform business strategy.

Partner with brokerage operations, technology and business leadership to leverage Howard Hanna's data assets to create differentiated consumer and agent experiences.

Lead an enterprise creative organization responsible for the…