Brand Activation Manager in Maynard, Massachusetts

Brand Activation Manager

At Marios Quality Roofing, Siding & Windows, we believe the home improvement industry should be built on trust, craftsmanship, and doing what we say we'll do. Every home is treated with the same care and attention we'd expect for our own, with an uncompromising commitment to quality materials, skilled craftsmanship, and exceptional customer service. Our team takes pride in showing up when promised, delivering work done right the first time, and ensuring every customer is completely satisfied.

Since 2005, that dedication to quality, reliability, and integrity has earned us a strong reputation throughout the communities we serve and continues to drive our growth as a trusted provider of roofing, siding, windows, and other exterior home improvement services.

We're looking for someone who loves being out in the community, building relationships, and creating opportunities that help a business grow. As our Brand Activation Manager, you'll be the face of Mario's Roofing in our new Sudbury market...connecting with homeowners, community organizations, referral partners, and local businesses while bringing our brand to life beyond traditional advertising. If you see opportunities that others miss, if you're energized by networking, enjoy turning ideas into action, and want to make a measurable impact on a growing company, we'd love to meet you.

The Brand Activation Manager is responsible for driving local market awareness, engagement, and community presence across assigned markets. This role serves as the on-the-ground extension of the centralized marketing team, translating corporate marketing strategies into meaningful local activation.

This individual will identify and execute grassroots growth opportunities including community events, sponsor ships, referral partnerships, neighborhood engagement, and local brand-building initiatives that strengthen awareness and trust in each market.

The Brand Activation Manager will also serve as the local "eyes and ears" for the organization: providing competitive intelligence, market feedback, and real-time observations that help corporate marketing and leadership make better decisions.

Success in this role requires a unique blend of marketing, relationship-building, business development, and field execution. The ideal candidate is highly proactive, community-oriented, and energized by being in the market building relationships that generate awareness, referrals, and long term brand equity. Success in this role will be determined by:

• Qualified referral partnerships established
• Referral-generated leads and revenue
• Event participation and ROI
• Sponsorship ROI
• Local engagement opportunities created
• Volume of usable local content captured
• Social content engagement from local assets
• Competitive intelligence reports delivered
• Brand awareness improvement in assigned markets
• Contribution to market share growth

The ideal candidate will notice:

• Which neighborhoods are buzzing
• Which competitors are becoming aggressive
• Which realtors influence local homeowners
• Which community events actually matter

Key Responsibilities Include:

• Develop and execute local activation plans for each assigned market to increase brand awareness and engagement
• Identify high-impact sponsorship, event, and community partnership opportunities
• Coordinate presence at trade shows, home shows, neighborhood events, and community gatherings
• Ensure the Mario's brand maintains visible and relevant community presence year-round
• Evaluate activation opportunities based on expected reach, lead generation, and brand impact (ROI expectations)

Build referral and relationship networks that create long-term lead opportunities, including:

• Realtors
• Insurance agents / adjusters
• Property managers
• Builders / contractors
• HOAs and neighborhood associations
• Local chambers of commerce and business (networking) groups

Responsibilities include:

• Establishing relationships
• Maintaining regular communication
• Creating co-marketing opportunities
• Supporting referral generation initiatives
• Local contact for corporate sponsor ships

• Act as the…