Senior Banking Data & Customer Insights Analyst

JOB SUMMARY The Senior Banking Data & Customer Insights Analyst serves as a banking subject-matter specialist within the Bank’s data and analytics team. This position works with business leaders to understand banking needs, identify opportunities, and translate business questions into clear analytical requirements. The position applies knowledge of banking products, operations, customer relationships, pricing, profitability, and risk to help the data team deliver useful insights and recommendations.

The role works closely with the Director of Data Engineering & Analytics and technical team members to ensure data, reports, dashboards, and analysis address meaningful business needs and support measurable outcomes for the Bank.

ESSENTIAL DUTIESThe duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.

Serve as a banking subject-matter specialist for the data and analytics team, bringing practical knowledge of banking products, processes, customers, and financial performance to analytical work Partners with leaders and employees across lending, deposits, branch banking, treasury management, public funds, finance, operations, marketing, risk, and other areas to understand business needs and establish clear analytical requirements

Anticipate banking questions, risks, and opportunities that can be addressed through data and deliver high value outcomes back to the business

Translate banking needs, processes, and opportunities into clear requirements, business rules, measures, and expected outcomes for data analysts, engineers, and technical partners

Identify the underlying business question behind reporting and data requests, recognize when additional analysis is needed

Analyze customer and household relationships across deposits, loans, related parties, products, services, and delivery channels to help the Bank understand total relationship value and opportunity

Analyze banking products, balances, transactions, pricing, fees, account activity, portfolio performance, customer behavior, and other information needed to support business decisions

Use analytical methods to identify patterns, trends, differences, exceptions, risks, and opportunities in Bank data and explain why the findings matter

Develop practical recommendations and outcomes that support customer retention, relationship growth, pricing decisions, profitability, operating efficiency, and risk management

Present findings in plain business language, including the business question, what the data shows, why it matters, recommended next steps, expected benefit, and how results will be measured

Create and maintain reports, dashboards, analytical models, performance measures, and other tools that support key business decisions

Help define meaningful key performance indicators and consistent business definitions for customers, households, relationships, products, balances, profitability, and other important banking measures

Validate analytical assumptions, business definitions, and results with the appropriate business and technical partners before significant findings are used for decision-making

Identify data-quality issues that may affect business decisions and work with technical and business owners to resolve or clearly disclose those issues

Document data sources, business rules, assumptions, limitations, validation performed, and repeatable analytical processes

Collaborate with data engineers and IT professionals to support reliable data collection, storage, retrieval, and use while providing the banking context needed for technical design decisions

Help technical team members strengthen their understanding of Bank products, customer relationships, transactions, pricing, and operating processes

Maintain current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensure adherence by the respective department personnel

Helps identify KPIs and develop metrics to track and measure bank performance

Maintain current knowledge of and comply with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations

Maintain current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot…