Senior Regional Director

Description

As a Senior Regional Director, you are responsible for the overall performance and revenue of a region consisting of 20-25 club locations. The Senior Regional Director has direct supervision of approximately 4-5 District Managers and reports to the COO. Partner closely with cross-functional Regional Directors and District Managers to create and execute strategic initiatives to increase member retention, revenue/sales, and employee engagement.

This is a strategic position that also requires frequent club visits and visibility. Ideal candidates will reside within the region they are assigned to support.

• Build and maintain a team of high-performing District Managers to deliver results across all club functions, including operations, sales, and fitness.
• Manage, coach, and develop DMs by communicating clear expectations, monitoring performance, and providing feedback when needed.
• Identify performance strengths and gaps to ensure you are maximizing the potential of your DM’s.
• Participate in monthly succession planning sessions to build a bench of next-level club and district leaders.
• Establish KPI’s that are aligned to sales, fitness, and operations goals,
• Model leadership behaviors that are aligned with company values and culture, including accountability, consistency, integrity, respect, and recognition.
• Conduct weekly leadership calls to review results and set direction. Create the strategic regional vision into specific tasks and goals for DMs.
• Establish consistent communication plans, processes, and workflow cadence.

• Collaborate with the COO to identify goals and KPIs for each club. Create a regional scorecard/dashboard.
• Analyze sales data, trends, member attrition, facilities, and equipment reports. Provide insight to optimize sales efforts, improve member retention, and increase operational efficiency.
• Consistently leverage the regional P&L to identify trends and set direction to achieve goals.
• Develop and communicate regional sales strategies, KPI’s, and tactics to increase membership enrollment, fitness sales, and member retention.
• Remove obstacles and identify opportunities to increase revenue growth. Provide insight to marketing and cross-functional leaders regarding sales promotions and campaigns to drive results.
• Routinely conduct audits to identify outliers, variance in data, and compliance gaps.
• Collaboration & Communication:
• Partner with the Regional Director of Operations to ensure sales strategies align with operational goals and member experience initiatives.
• Serve as a liaison between the sales teams and corporate leadership, ensuring that field insights and challenges are communicated effectively.
• Participate in regional and company sales meetings, contributing to the development of company-wide sales strategies and sharing best practices.
• Consistently leverage resources from Human Resources, Marketing, Finance, Facilities, and subject matter experts.

Requirements

• Min. 4 years of multi-unit leadership experience, ideally within fitness, retail, or hospitality industries,
• Min. 2 years overseeing leaders managing leaders.
• Prior experience leading teams in a performance-driven company.
• Proven track record of leveraging P&L and metrics to drive business decisions.
• Strong business acumen, critical thinking, decision-making, and organizational savvy.
• Excellent communication, delegation, leadership, and interpersonal skills.
• Ability to operate at a strategic level, while also shifting to tactical when needed.
• Reliable transportation and the ability to travel frequently to the clubs in the region.

Ideal candidates will reside in the region they are assigned to support.

• South Texas (McAllen, Edinburg, Mission, Brownsville, and surrounding areas)

Integrity | Service | Courage | Responsibility | Passion

We are proud to be an equal opportunity employer.