Marketing Director

JOB SUMMARY The Marketing Director is an enthusiastic professional who is a highly motivated self-starter with a strong work ethic responsible for the strategic development, implementation, and oversight of Lone Star National Bank’s marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements.

ESSENTIAL DUTIESThe duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.

Marketing Strategy & Execution Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives

Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels

Maintain and strengthen brand standards and ensure consistency across all communications

Conduct market research and competitive analysis to identify opportunities and trends

Manage and administer the marketing budget to maximize ROIPrepare and present marketing performance reports and analytics to executive leadership

Digital Marketing & Communications Manage and oversee website content, online presence, and digital advertising strategies

Manage social media platforms and email marketing campaigns

Ensure messaging is accurate, compliant, and aligned with brand voice

Coordinate internal communications and marketing support for all business lines

Vendor & Agency Management Manage new and existing vendor relationships, contracts, and service agreements

Serve as liaison with advertising agencies, designers, and media partners

Negotiate terms and ensure deliverables meet quality and compliance standards

Event Planning & Community Engagement Plan, coordinate, and execute bank-sponsored events, including:

Grand openings

Client appreciation events

Financial education seminars

Community outreach initiatives

Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
Act as primary onsite coordinator for key events

Develop partnerships with community organizations, chambers, and nonprofits

Track and report event outcomes and community engagement metrics

Leadership & Staff Management Manage, coach, and evaluate marketing department direct reports

Provide direction, training, and performance feedback

Support cross-functional collaboration with other departments

Compliance, Risk & Regulatory Responsibilities Ensure all marketing materials, promotional items and activities comply with:

FDIC and applicable federal/state regulations BSA/AML/OFAC/USA Patriot Act/CIP requirements

Maintain knowledge of banking compliance requirements related to marketing and advertising

Ensure adherence to internal audit controls, policies, and risk management procedures

Monitor and report suspicious or unusual activity in accordance with Bank policies

Training & Organizational Participation Participate in required training, including compliance and regulatory programs

Support employee engagement and Bank-wide initiatives

Promote and participate in community involvement activities aligned with the Bank’s mission

Participates in job specific training and other various Bank training programs, as necessary

Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel

Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel

Maintains current knowledge of all rules, regulations,…