Head of Marketing

Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?

Do you thrive on transforming complex marketing operations into streamlined and effective systems?

Can you lead cross-functional teams to deliver impressive results with precision and accountability?

Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?

Final question: When faced with a challenge, do you get excited or run away?

IMPORTANT: TO APPLY

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To Apply:
Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

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• Location:
  
  McAllen, TX, USA (On-Site Leadership Role)
• Reports To:
  
  Chief Marketing Officer
  • This role reports directly to the CMO and functions as the operational second-in-command within Marketing.
• Compensation:
  Executive-Level Base + Performance Bonus
• Base Range: $210K–$240K
• Bonus: 20-30% Performance bonus
• Relocation Support:
  Available
• Role Type:
  Full-Time | Senior Leadership

We are a high-growth personal injury law firm operating in a highly competitive legal market.

Our marketing engine spans:

• Digital performance media
• Social and content
• Traditional media (TV, radio, OOH)
• Brand development
• Intake alignment

Strategy is strong. Demand is growing. Complexity is increasing.

Execution infrastructure must now catch up to ambition.

We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.

This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.

To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.

You will:

• Design and enforce the marketing operating system
• Standardize workflow, documentation, and accountability
• Install performance scorecards across roles
• Align campaign execution with pipeline and signed-case growth
• Reduce executive involvement in tactical coordination by building structure that holds

You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.

You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.

Operational Architecture

• Own and optimize the marketing workflow platform (Click Up or equivalent)
• Define role-level KPIs across Creative, Performance, Social, and Traditional
• Install dashboard reporting tied to revenue and pipeline impact
• Document scalable processes across all major marketing functions

Execution Discipline

• Drive 95%+ on-time campaign launches
• Identify bottlenecks before escalationi>
• Enforce clarity in deliverables, timelines, and accountability
• Establish corrective protocols when standards are not met

Revenue Alignment

• Ensure marketing execution ties directly to qualified opportunity growth
• Translate performance data into operational adjustments
• Partner with CMO and intake leadership to close the loop between campaigns and case acquisition

Talent & Standards

• Directly oversee channel leads
• Evaluate capability gaps within the team
• Recruit and upgrade talent where needed
• Raise output standards across the department

• 95%+ on-time campaign execution rate
• Fully systemized KPI dashboard tied to revenue impact
• Clear performance standards across all marketing roles
• Documented workflows for all core marketing functions
• 50%+ reduction in CMO involvement in day-to-day execution flow
• Measurable increase in marketing throughput and campaign velocity

• 8+ years in marketing operations or integrated marketing leadership
• Experience in high-growth environment ($50M+ revenue preferred)
• Managed multi-channel teams (8+…