Head of Marketing

Are you a performance-driven marketing leader who has personally managed seven-figure consumer paid-media budgets and can defend the acquisition economics behind your decisions—from media spend and cost per lead through qualified calls, signed cases, and revenue impact?

Can you diagnose and correct performance declines across Google Local Services Ads, high-cost paid search, TV/streaming, and out-of-home media while leading the operating discipline of a growing marketing department?

Final question: When faced with a challenge, do you get excited or run away?

• Reports To:
  
  Chief Marketing Officer
• Compensation: $210K–$240K base + 20–30% performance bonus
• Relocation Support:
  Available

Tijerina Legal Group PC is a high-growth personal injury law firm competing in a demanding consumer legal market. Its marketing engine spans Google Local Services Ads, Google Ads and other performance media, TV/streaming, billboards and other out-of-home media, social/content, brand development, and intake/call-center alignment.

The Head of Marketing will own media strategy, investment allocation, acquisition economics, and performance across online and offline channels while building the planning, reporting, workflows, accountability, and team standards needed for sustained growth toward nine-figure revenue.

Agencies and channel specialists may support execution, but you remain accountable for decisions and results. You must be able to challenge teams and partners, identify weak assumptions or inaccurate reporting, and act when performance declines.

The Founder/CMO retains brand vision, creative direction, major strategic decisions, and approval of material budget shifts. You will translate that vision into the annual plan and lead media planning, allocation within approved guardrails, performance diagnosis, vendor accountability, and daily marketing operations.

Paid-Media Strategy and Investment

• Own strategy, allocation, and results for a seven-figure consumer paid-media budget.
• Optimize online and offline investment based on marginal return, capacity, market conditions, case quality, and growth goals.
• Defend decisions to scale, reduce, pause, or reallocate spend and recommend material budget shifts using evidence.
• Account for channel incrementality and attribution limitations when making investment decisions.

• Oversee Google LSA and Google Ads in a PI market where clicks may cost $150–$1,000+.
• Evaluate TV/streaming through rates, reach/frequency, dayparts, market mix, air-log validation, and call impact; evaluate OOH through location, audience, response, intake, and signed-case evidence.
• Hold agencies, vendors, and internal specialists accountable for strategy, execution, reporting, and results.
• Diagnose declines and lead corrective action across targeting, placement, bidding, creative, landing experience, intake response, and budget allocation.

• Own channel-level and blended CPA, with transparent assumptions connecting spend and activity to calls, leads, consultations, signed cases, and revenue.
• Partner with intake leadership to improve speed to answer, contact rate, qualification, conversion, and feedback loops.
• Reconcile platform, call-tracking, CRM, intake, and finance data to identify leakage and turn performance data into executive recommendations.

• Turn firm strategy into a 12-month plan with quarterly, monthly, and weekly priorities.
• Run the weekly marketing meeting, KPI scorecard, campaign calendar, and accountability cadence; establish workflows, decision rights, service levels, and escalation paths.
• Define KPIs across Performance, Traditional, Social, Content, Creative, and Operations, tied to spend, acquisition, signed cases, and revenue.
• Document scalable processes, achieve a 95%+ on-time campaign-launch rate, and reduce executive tactical involvement through clear ownership.

• Lead channel owners and cross-functional contributors, identifying whether performance gaps stem from strategy, execution, measurement, talent, vendors, or intake.
• Recruit, develop, and upgrade talent as needed, including helping select a future Marketing Operations Manager.
• Set expectations, inspect results, address underperformance, and build a culture of evidence-based commercial accountability.

• A defensible…