Category Manager
Listed on 2026-07-23
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Business
Marketing Strategy
Hybrid: Three days in the office
Salary: starting at $100K plus bonus
Help Shape Medela’s Future in Consumer Products- Do you enjoy connecting the dots between consumer behavior, retail performance, and product strategy?
- Are you energized by using data to influence product launches, pricing strategies, and retail growth?
- Do you enjoy translating consumer and market insights into business decisions that make an impact?
- Are you passionate about uncovering market trends, solving business challenges, and using data to influence strategic decisions?
We're looking for a Category Manager who is passionate about consumer products and thrives at the intersection of analytics, strategy, and retail execution. In this role, you'll help shape the success of our consumer product portfolio by analyzing consumer behavior, market trends, retailer performance, and competitive activity to uncover opportunities that drive profitable growth.
Working closely with Sales, Marketing, Product Management, Finance, and Supply Chain, you'll play a key role in developing category strategies, supporting new product launches, optimizing pricing, and identifying the right retail channels to maximize product success.
If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you.
What You’ll DoAs a Category Manager, you’ll become a trusted business partner by delivering insights that will help shape the future of our consumer products.
As Our Category Manager, You’ll:
- Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights.
- Translate data into actionable recommendations that improve category performance and drive business growth.
- Support the development of retail channel strategies by evaluating customer opportunities, shopper behavior, and competitive dynamics.
- Help define go-to-market strategies for new consumer product launches, including channel prioritization, pricing recommendations, and distribution opportunities.
- Analyze syndicated market data (Circana/IRI, NielsenIQ, GfK, Numerator, or similar) alongside internal business performance to identify opportunities for growth.
- Monitor category performance and changing consumer purchasing behaviors to provide actionable insights across the organization.
- Support pricing strategy through competitive analysis and market evaluation.
- Develop compelling customer presentations that communicate category insights, consumer trends, and growth opportunities.
- Research evolving consumer needs, retail trends, and competitive activity to identify new opportunities.
- Recommend assortment and distribution strategies that improve product availability and retail performance.
- Partner cross‑functionally with Sales, Marketing, Product Management, Finance, and Supply Chain to support commercial initiatives and product launches.
- Build dashboards and reports that communicate category health and business performance.
- Support customer meetings with data‑driven recommendations that strengthen retailer partnerships.
We're looking for someone who combines strong analytical skills with a passion for consumer products and retail strategies.
Qualifications- Bachelor's degree in Business, Marketing, Economics, Finance, or a related field.
- 4+ years of experience in Category Management, Category Strategy, Shopper Insights, Consumer Insights, Product Marketing, Commercial Excellence, or a related commercial function.
- Experience working with consumer products in industries such as Consumer Packaged Goods (CPG), Consumer Durables, Juvenile Products, Consumer Healthcare, Housewares, Consumer Electronics, Sporting Goods, or medical devices sold through retail channels.
- Experience using syndicated market data such as Circana (IRI), NielsenIQ, GfK, Numerator, or similar.
- Strong analytical skills with the ability to transform data into actionable business recommendations.
- Experience supporting product launches, pricing strategies, assortment decisions, and retail channel planning.
- Understanding of retail…
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