Social & Content Marketing Strategist; Onsite & Offsite

Job Summary

Follett Content Solutions has been a trusted partner for educators since 1873! We support our educators that touch more than 45 million students worldwide. Follett Content Solutions helps build a diverse collection of print and digital resources to support every student. We are currently hiring for a Social & Content Marketing Strategist. This position is a full‑time exempt position located in McHenry, IL.

The pay range for this position is $70,000–$90,000 annually with bonus eligibility. We offer a hybrid work schedule with 3 days in the office (Monday, Tuesday & Thursday) and 2 remote days (Wednesday & Friday). For the right candidate we will consider remote candidate's as well. Any pay range disclosed is based upon a combination of neutral factors such as required qualifications, experience, education, skill, training, certifications, seniority, etc.

Follett Content Solutions reserves the right to provide any successful candidate a salary at the most appropriate level set as a result of such candidate’ qualifications, experience, education, skill, training, certifications, location or seniority.

We are seeking an experienced and dynamic Social & Content Marketing Strategist to join our team. The ideal candidate will have proven experience in B2B content marketing, social media marketing (organic and paid), and influencer marketing. This role requires a strategic thinker with a proven track record of planning, creating, and executing successful content marketing strategies and assets that attract, engage, and convert prospects into qualified leads.

This role combines content strategy, webinar execution, social media marketing, paid social amplification, campaign reporting, and cross‑functional project management to build brand awareness, engage targeted audiences, generate qualified leads, and support business growth.

The Social & Content Marketing Strategist will be responsible for identifying, developing, and amplifying Follett Content’s established reputation in education and using content marketing to build revenue‑generating, transformative growth for Follett Content Solutions. S/he will work together with the Director of Brand & Content to develop and execute content strategy and marketing efforts and collaborate across the Marketing, Sales, and Product teams;

build brand advocates and thought leaders; and help define both the brand story and how it is interpreted by the customer.

The ideal candidate is a strategic, detail‑oriented marketer with excellent written, visual, and oral communication skills and a proven ability to manage multiple campaigns and high‑volume content programs simultaneously. This person understands how to connect content and digital marketing efforts to business objectives, and brings hands‑on expertise in SEO, UTM parameters, social media analytics, copywriting, and design. Because our audience is highly specialized, experience with social media management and digital analytics platforms is a must – as is a background in or genuine passion for the education and PreK‑12 industry, and a commitment to inspiring literacy in young people.

This position will likely have management responsibility for one direct report.

• Develop and implement comprehensive content marketing strategies and editorial calendars that align with business goals, audience needs, and campaign priorities across Classroom, School Library, Public Library, and Account Based Marketing (ABM)/Account Based Experience (ABX) initiatives.
• Develop content that supports each stage of the customer journey, including awareness, engagement, lead generation, sales enablement, and retention.
• Collaborate with cross‑functional teams, including Marketing, Sales, Product, and Design Teams to recommend content placement across channels and ensure longevity of content.
• Interview and build relationships with customers and thought leaders to create authentic and engaging content that addresses their needs and showcases our expertise.
• Write, edit, and produce various types of content, including blog posts, articles, reels and shorts, etc.
• Own and execute the…