Brand & Content Manager

Brand & Content Manager – Medela LLC

Location:

McHenry, IL (Hybrid – 3 days onsite). Starting Salary: $75,000 plus bonus potential.

We are seeking a creative, strategic, and hands‑on Brand & Content Manager to join our Consumer Business Unit. This individual contributor role will shape how consumers interact with the Medela brand across digital and traditional channels.

• Generate compelling content across digital, social media, website, email, video, and campaign channels.
• Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
• Translate complex product, technical, and clinical information into clear, consumer‑friendly content.
• Create storytelling that strengthens brand awareness, engagement, and customer loyalty.
• Plan and manage editorial calendars, content roadmaps, and campaign timelines.
• Coordinate content execution across marketing channels to ensure a consistent customer experience.
• Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
• Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
• Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
• Collaborate with localization partners to adapt content for international markets.
• Analyze content performance, engagement metrics, SEO results, and campaign effectiveness to identify optimization opportunities.
• Support content governance, asset management, and best practices for content organization.

• Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field (preferred).
• Exceptional copywriting, editing, proofreading, and storytelling skills.
• Ability to simplify technical, clinical, or complex information into compelling consumer‑facing content.
• Strong understanding of content strategy, customer journeys, and audience engagement.
• Experience creating content across multiple digital channels, including web, email, social media, and video.
• Experience working within established brand guidelines, editorial standards, and messaging frameworks.
• Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross‑functional teams.
• Proficiency with Microsoft Office Suite.
• 2+ years of experience in content creation, copywriting, content marketing, communications, or a related field.
• Experience developing content in digital‑first marketing environments.
• Working knowledge of CMS platforms, content planning tools, digital marketing channels, and accessibility best practices.
• Experience managing editorial calendars, content workflows, and approval processes preferred.

• Competitive Salary plus bonus
• Comprehensive benefits plan
• 401(k) with match
• Money Purchase Plan
• 16‑week Paid Parental Leave
• Generous PTO package, including 14 paid holidays

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital status, domestic partner status, sexual orientation, gender identity, weight, height, or any other characteristic protected by federal, state, or local law.