Brand & Content Manager

Location:

McHenry, IL (Hybrid – 3 days onsite)

At Medela, our mission is to turn science into care to nurture health for generations. As a trusted global leader in breastfeeding and medical vacuum technology, we are passionate about improving the health and well‑being of mothers, babies, and patients worldwide.

This individual contributor role has no direct reports and is ideal for a strong storyteller who enjoys creating content, driving campaigns, and collaborating across teams to deliver exceptional consumer experiences. As Brand & Content Manager, you’ll shape how consumers interact with the Medela brand across digital and traditional channels.

• Create and manage content across digital, social media, website, email, video, and campaign channels.
• Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
• Transform complex product, technical, and clinical information into clear, engaging, and consumer‑friendly content.
• Develop compelling storytelling that strengthens brand awareness, engagement, and customer loyalty.
• Plan and manage editorial calendars, content roadmaps, and campaign timelines.
• Coordinate content execution across multiple marketing channels to ensure a consistent customer experience.
• Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
• Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
• Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
• Collaborate with localization partners to adapt content for international markets.
• Analyze content performance, engagement metrics, SEO results, and campaign effectiveness to identify optimization opportunities.
• Support content governance, asset management, and best practices for content organization.

• Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field preferred.
• Exceptional copywriting, editing, proofreading, and storytelling skills.
• Ability to simplify technical, clinical, or complex information into compelling consumer‑facing content.
• Strong understanding of content strategy, customer journeys, and audience engagement.
• Experience creating content across multiple digital channels, including web, email, social media, and video.
• Experience working within established brand guidelines, editorial standards, and messaging frameworks.
• Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross‑functional teams.
• Proficiency with Microsoft Office Suite.

• 2+ years of experience in content creation, copywriting, content marketing, communications, or a related field.
• Working knowledge of CMS platforms, content planning tools, digital marketing channels, and accessibility best practices.
• Experience managing editorial calendars, content workflows, and approval processes preferred.

• Help shape the voice and consumer experience of a globally recognized brand.
• Create meaningful content that supports and educates mothers and families.
• Collaborate with talented teams across marketing, product, creative, and communications functions.
• Work for a purpose‑driven organization committed to improving health outcomes worldwide.
• Grow your career in a fast‑paced, innovative marketing environment.
• Competitive Salary plus bonus.
• 401K with match.
• Money Purchase Plan.
• Generous PTO package, including 14 paid holidays.
• A great place to work!

If you're a creative content professional who loves storytelling, enjoys bringing campaigns to life, and is energized by creating impactful consumer experiences, we'd love to hear from you.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital status, domestic partner status, sexual orientation, gender identity, weight, height or any other characteristic protected by federal, state, or local law or ordinance.