Senior Manager, Integrated Marketing

• Develop and execute the global social media strategy while ensuring our brand consistently shows up in meaningful ways across channels
• You’ll monitor trends, conversations, competitive activity, and emerging opportunities to keep our content fresh, timely, and engaging
• Lead the global social media strategy while driving day‑to‑day execution and content planning
• Build and manage a global editorial calendar informed by market trends, product launches, promotions, industry events, and consumer insights
• Develop and lead influencer, creator, and partnership programs that expand brand reach and generate awareness
• Oversee public relations strategy, media storytelling, and earned media opportunities
• Lead relationships with PR, influencer, and content agencies, ensuring exceptional execution, measurable performance, and alignment with business objectives
• Partner with Brand, Digital, Product Marketing, and regional teams to ensure campaigns are integrated and aligned with commercial priorities
• Monitor and evaluate performance across social media, earned media, influencer, and partnership initiatives, providing insights and optimization recommendations

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Advanced degree or relevant certifications in digital marketing, PR, or brand strategy are a plus
• 8+ years of experience in social media, public relations, influencer marketing, integrated marketing, or brand communications
• Experience balancing strategy with hands‑on execution in a fast‑paced consumer marketing environment
• Proven success managing influencer programs, public relations, and agency relationships
• Strong understanding of today’s creator economy, social platforms, and digital marketing trends
• Knowledge of affiliate marketing or creator commerce
• Experience leading integrated social, PR, influencer, and partnership strategies for a global consumer brand
• Experience developing editorial calendars based on market intelligence, events, promotions, and business priorities
• Excellent storytelling, communication, and cross‑functional collaboration skills
• A data‑driven mindset with experience measuring campaign performance and business impact
• Experience building content strategies that support both organic engagement and paid media performance
• A passion for identifying emerging trends before they become mainstream
• Experience working in integrated marketing environments with cross‑functional stakeholders
• Up to 20% travel.

Demonstrates expertise in developing and executing global social media strategies, managing influencer programs, and overseeing public relations initiatives. Proven ability to analyze performance metrics and optimize campaigns while collaborating with cross‑functional teams to align marketing efforts with business objectives.

• Social Media Strategy Development
• Influencer Marketing Management
• Public Relations Strategy
• Integrated Marketing Experience
• Data-Driven Campaign Performance Analysis

• Social Media Management
• Content Strategy Development
• Editorial Calendar Creation
• Market Trend Analysis
• Campaign Performance Measurement

• Storytelling
• Communication
• Cross-Functional Collaboration

• Digital Marketing Certification
• PR Certification

• Creator Economy
• Affiliate Marketing
• Brand Communications
• Consumer Insights
• Integrated Marketing