Brand & Content Manager

Location:

McHenry, IL (Hybrid – 3 days onsite)

At Medela, our mission is to turn science into care to nurture health for generations. As a trusted global leader in breastfeeding and medical vacuum technology, we are passionate about improving the health and well-being of mothers, babies, and patients worldwide.

We are seeking a creative, strategic, and hands‑on Brand & Content Manager to join our Consumer Business Unit. This is an individual contributor role with no direct reports, ideal for a strong storyteller who enjoys creating content, driving campaigns, and collaborating across teams to deliver exceptional consumer experiences. As our Brand & Content Manager
, you’ll be in a key role shaping how consumers interact with the Medela brand across digital and traditional channels.

As the Brand & Content Manager
, you won't just oversee content—you'll create it. You'll develop compelling content, coordinate campaigns across multiple channels, and ensure every consumer touchpoint reflects Medela's brand voice and standards.

• Create and manage content across digital, social media, website, email, video, and campaign channels.
• Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
• Transform complex product, technical, and clinical information into clear, engaging, and consumer-friendly content.
• Develop compelling storytelling that strengthens brand awareness, engagement, and customer loyalty.
• Plan and manage editorial calendars, content roadmaps, and campaign timelines.
• Coordinate content execution across multiple marketing channels to ensure a consistent customer experience.
• Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
• Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
• Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
• Collaborate with localization partners to adapt content for international markets.
• Analyze content performance, engagement metrics, SEO results, and campaign effectiveness to identify optimization opportunities.
• Support content governance, asset management, and best practices for content organization.

We're looking for someone who combines creativity with execution and analytics. The ideal candidate is a strong writer and storyteller who enjoys creating content while also managing the processes and stakeholders that bring campaigns to life.

• Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field preferred.
• Exceptional copywriting, editing, proofreading, and storytelling skills.
• Ability to simplify technical, clinical, or complex information into compelling consumer-facing content.
• Strong understanding of content strategy, customer journeys, and audience engagement.
• Experience creating content across multiple digital channels, including web, email, social media, and video.
• Experience working within established brand guidelines, editorial standards, and messaging frameworks.
• Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross-functional teams.
• Proficiency with Microsoft Office Suite.

• 3+ years of experience in content creation, copywriting, content marketing, communications, or a related field.
• Working knowledge of CMS platforms, content planning tools, digital marketing channels, and accessibility best practices.
• Experience managing editorial calendars, content workflows, and approval processes preferred.

• Help shape the voice and consumer experience of a globally recognized brand.
• Crea…