Manager Business Development Hospice

Area Vice President of Hospice Growth

Based out of McKinney, TX (supporting Oklahoma & Texas)

The Area Vice President of Hospice Growth will drive strategic growth across a defined region. This role will provide growth leadership, mentorship, and coaching to a growth team to exceed census, contact, referral and admission goals while fostering strong provider relationships and partnerships. High‑impact leader who thrives in a results‑driven environment, is passionate about home health and hospice and hospice and understands the delicate balance of patient‑centered care and competitive growth.

• Lead, coach, and develop a regional growth team focused on referral generation and market penetration.
• Drive performance against monthly and quarterly targets including contact, referral, admission and conversions.
• Build and maintain strong, consultative relationships with hospitals, physicians, SNFs, ALFs, and other referral sources as determined.
• Partner with branch and clinical leadership to ensure alignment between growth efforts and service delivery capabilities.
• Monitor market trends and competitors to identify new business opportunities.
• Implement standardized growth processes and ensure CRM documentation is timely and accurate.
• Support onboarding and continued training of new liaisons/growth staff.
• Regularly evaluate team performance, providing feedback, recognition, and corrective action when needed.
• Represent the organization at regional industry events and networking functions.

• Minimum 5 years of healthcare growth experience, with at least 2 years in a leadership or multi‑site management role.
• Proven track record of growth team success in home health and hospice or a closely related field.
• Deep understanding of Medicare home health and hospice regulations and referral dynamics.
• Bachelor’s degree preferred; clinical or healthcare background preferred.
• High integrity, confidentiality, and emotional intelligence.

• Strong understanding of referral partner needs and clinical alignment.
• Natural motivator and mentor who leads with transparency and accountability.
• Self‑starter with a strategic mindset and ability to execute.
• Passionate about delivering quality care and making a difference in patients’ lives.