Digital Marketing Manager

Overview

Job Title:
Digital Marketing Manager

Reports to: VP, Digital Strategy

Job Code: 2102007

FLSA:
Exempt

We are seeking a dynamic and strategic Digital Marketing Manager to drive market share and the achievement of each assigned hotel's top line budget through a focus on online marketing efforts. This role offers an exciting opportunity to develop innovative campaigns, analyze digital performance, and contribute to the overall success of our organization.

• Serve as the strategic lead for digital commerce, distribution, and online marketing across an assigned hotel portfolio, ensuring alignment with brand standards and revenue objectives.
• Partner cross-functionally with Hotel Leadership, Sales, Revenue Management, and Operations to elevate digital marketing knowledge and drive total hotel performance.
• Develop and execute data-driven digital strategies to increase revenue and market share across:
• • SEO and local search optimization (AEO/GEO, voice, map visibility)
  • Paid media (SEM, metasearch, display, paid social)
  • Email marketing and CRM programs
  • Website conversion optimization and booking engine performance
• Manage and optimize online distribution channels, including brand websites, OTAs, metasearch platforms, and GDS, ensuring rate parity, inventory accuracy, and competitive positioning.
• Conduct ongoing digital presence audits to ensure accuracy, consistency, and optimization across Google Business Profiles, local listings, websites, imagery, and content.
• Develop and implement location-specific marketing and distribution strategies to drive demand, increase visibility, and outperform competitive sets in revenue, occupancy, and RevPAR.
• Partner with internal teams and vendors to maximize search visibility and discoverability, executing SEO best practices and continuous enhancements.
• Champion direct booking growth initiatives, supporting brand strategies to improve conversion, personalization, and guest experience while reducing OTA dependency.
• Support and expand group, meetings, and catering digital demand through enhanced online RFP visibility, landing pages, and lead generation efforts.
• Analyze and communicate digital performance insights, translating data into actionable optimization strategies and revenue-driving plans.
• Lead monthly performance reviews, covering channel performance, booking trends, competitive insights, market shifts, and upcoming promotional opportunities.
• Perform additional duties and special projects as assigned to support evolving digital, distribution, and revenue initiatives.

Competitive wage, commensurate with experience.

This job description is not intended to be all-inclusive; additional details will be specified by the direct supervisor. The associate may also perform other reasonable business duties assigned by their direct supervisor.

• Bachelor’s degree in marketing, Business, Communications, or a related field
• Proven experience in digital marketing, preferably in a managerial role
• Strong understanding of SEO/AEO/GEO, SEM, email marketing, and analytics tools
• Excellent communication, leadership, and project management skills
• Ability to analyze data and derive actionable insights
• Creative thinking and problem-solving abilities
• Ability to work independently and collaboratively in a fast-paced environment
• Ability to travel periodically on behalf of the company for both short and prolonged periods of time
• Previous experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) is a major plus

Join our innovative team and be part of a company that values growth, creativity, and continuous learning. We offer a supportive work environment, opportunities for professional development, and a competitive benefits package.