Digital Lead Program Manager

Position Purpose

The Digital Lead Program Manager is responsible for leading high-impact, cross-functional programs that improve how leads are generated, qualified, routed, and converted across the organization's digital ecosystem and third-party partners. This role orchestrates complex, multi-quarter initiatives that require strong collaboration between Digital & Technology, Marketing, Sales Enablement, Operations, and external partners. The position ensures strategic alignment, technical integration, and operational execution across multiple work streams while delivering executive-ready recommendations and measurable business outcomes.

The Digital Lead Program Manager operates as a trusted advisor to senior leadership and plays a critical role in enabling scalable lead generation, data transparency, and improved conversion performance.

Key Responsibilities

* Align goals and priorities across organizations with varying structures, processes, and operational models.

* Define shared objectives, success metrics, and governance frameworks across internal teams and external partners.

* Ensure alignment between business strategy, technical implementation, and operational execution.

* Lead complex, multi-workstream programs from initial scope definition through delivery and measurable business impact.

* Maintain integrated program roadmaps, dependency mapping, and risk/issue tracking to ensure transparency and timely resolution.

* Proactively manage risks, dependencies, and program milestones to ensure successful execution.

* Coordinate cross-functional teams responsible for designing, building, testing, and deploying API integrations between platforms.

* Facilitate alignment on data structures, service-level agreements (SLAs), error handling protocols, and long-term system maintainability.

* Support the development of data pipelines that enable accurate reporting and visibility into lead generation, pipeline health, and conversion metrics.

* Develop executive-level materials that clearly outline business context, options, trade-offs, recommendations, and potential impacts.

* Facilitate structured decision-making among senior leaders and stakeholders.

* Track commitments, assumptions, and downstream implications of program decisions.

* Develop adoption strategies across Digital & Technology, Marketing, Sales Enablement, Operations, and partner organizations.

* Monitor and communicate measurable outcomes including participation, conversion rates, revenue impact, and compliance metrics.

* Drive improvements in cross-company processes, governance models, and operational workflows.

Direct Manager / Direct Reports

Reports to:

Senior Director, Digital Programs

Direct reports:
None

Travel Requirements

Limited travel may be required depending on business needs.

Physical Requirements

* Ability to perform standard office work including extended periods of sitting and computer use.

Working Conditions

* Fast-paced, collaborative environment requiring frequent interaction with cross-functional teams and external partners.

Minimum Qualifications

* Experience leading complex, cross-functional programs within digital, technology, or data-driven environments.

* Strong program management, strategic thinking, and organizational skills.

* Proven ability to work with senior leadership and communicate complex topics clearly.

* Experience coordinating work across business and technical teams.

* Strong analytical and problem-solving skills with a structured approach to decision-making.

Preferred Qualifications

* Experience managing digital lead generation programs or platform integrations.

* Experience working with API integrations, data pipelines, or platform-based ecosystems.

* Experience working in organizations with multiple subsidiaries or external partner integrations.

* Familiarity with sales funnel analytics, conversion metrics, and lead management processes.

Minimum Education

Bachelor's degree in Business, Technology, Information Systems, or a related field, or equivalent experience.

Preferred Education

Bachelor's degree in Business, Technology, Computer Science, or related discipline.

Minimum Years of Work Experience

10+ years of experience leading large, complex, cross-functional programs.

Certifications

Program management certifications such as PMP, PgMP, or Agile-related certifications are preferred but not required.

Competencies

* Strategic program leadership

* Cross-functional collaboration

* Executive communication and influence

* Technical integration awareness

* Analytical thinking and decision facilitation

* Change management and organizational alignment

Work Location

Remote / Hybrid / In-office depending on business needs.

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Job Location:

SRS Distribution - Mc Kinney

7440 State Highway 121 McKinney, TX

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals…