Director, Digital Product

* ** Position Purpose
** Heritage is seeking a Director of Digital Product to define and lead the vision, strategy, and roadmap, delivering a best‐in‐class digital experience for professional contractors across our websites and mobile apps. This leader will shape the future of how contractors discover products, manage their accounts, and run their jobs through seamless digital tools. The role requires an understanding of contractor workflows and the ability to translate pain points and insights into innovative, scalable digital solutions.

The Director will identify high‐impact opportunities, remove friction across the end‐to‐end customer journey, and drive measurable improvements in engagement, conversion, retention, and customer satisfaction. Partnering closely with engineering, UX, operations, marketing, sales, and analytics, this leader will champion the voice of the contractor and ensure our digital products deliver speed, reliability, and value that help professionals work more efficiently and grow their business
** Key Responsibilities
**** Digital Product Strategy & Roadmap
*** Drive the vision, strategy, and execution of the Heritage digital roadmap, delivering an industry-leading experience for professional contractors.
* Identify and unlock new revenue and engagement opportunities leveraging customer insights, analytics, and innovative product strategies.
* Prioritizing features and enhancements based on business needs and customer feedback, and field insights.
* Communicate product vision, progress, and results to senior leadership and cross‐functional partners, ensuring transparency and alignment
* Ensure product decisions balance contractor needs, business objectives, and operational feasibility.
** Product Delivery & Execution
*** Translate product strategy into clear, prioritized roadmaps and actionable plans that drive measurable business outcomes
* Lead agile product delivery and cross-functional execution across product, engineering, design, and stakeholders to ensure aligned, on-time delivery
* Own prioritization and trade-offs, balancing customer needs, revenue impact, and operational constraints
* Ensure delivery excellence by monitoring progress, removing blockers, and improving team velocity and predictability
* Establish and scale product management best practices, coaching teams and standardizing processes for consistent execution
** Insights into Action
*** Champion a data-driven, user-centric approach, utilizing analytics to measure and improve digital performance
* Define and track KPIs related to digital adoption, usage, order efficiency, account growth, and contractor satisfaction.
* Use data to identify optimization opportunities and ensure continuous improvement of key funnels and user journeys.
* Translate insights into product strategies, requirements, and prioritized backlogs.
* Lead experimentation priorities with clear hypotheses, test design, measurement plans, and value assessment.
** Customer Experience & Enablement
*** Lead customer and market research to deeply understand contractor workflows, pain points, purchasing behavior, and digital expectations.
* Lead the redesign of the eCommerce sites and apps to deliver modern, intuitive, frictionless contractor experience.
* Champion the voice of the contractor and advocate for simple, efficient, and aligned with real-world workflows.
* Stay current on industry trends and best practices, incorporating new concepts into product designs and features.
** Cross-Functional Leadership
*** Build trusted, collaborative partnerships across Marketing, Operations, Engineering, Sales, and Analytics, acting as the connective tissue for all digital initiatives.
* Influence without authority, driving alignment around priorities, timelines, and desired outcomes.
* Clearly communicate tradeoffs, dependencies, and decisions clearly to leadership team providing transparency and accountability.
** Team Leadership
*** Mentor and develop product managers and design team members, to elevate product practices and foster an innovative, collaborative culture.
* Build a high‐performing product function with strong execution, customer empathy, and…