Vice President, Sales - SRS Building Products

Position

Purpose:

The Vice President, Sales - SRS Building Products is responsible for leading the company’s overall commercial strategy and execution across sales, marketing, pricing, and customer experience to drive profitable growth in the construction materials distribution market. As a key member of the leadership team, the Vice President, Sales – SRS Building Products the organization delivers superior value to customers, strengthens supplier partnerships, and maintains competitive positioning across all markets and product categories.

Key Responsibilities Develop and execute the company’s commercial strategy to achieve revenue growth, market share expansion, and profitability goals within the construction materials distribution sector.

Partner with the Pricing, Supply Chain, Operations, and executive leadership team to define business priorities, growth markets, and new channel opportunities.

Identify emerging trends in construction, distribution, and building materials to inform long-term strategy. Lead all sales, marketing, and business development functions to drive growth across key customer segments, including contractors, builders, developers, and distributors.

Build and maintain strong relationships with key customers, suppliers, and industry partners to enhance market presence and ensure customer satisfaction.

Oversee the development and execution of regional and national sales strategies to optimize branch performance and profitability.

Establish and monitor KPIs to track sales performance, margin improvement, and customer growth. Develop pricing strategies and margin management frameworks aligned with market conditions, supplier programs, and inventory positions.

Collaborate with supply chain and procurement teams to align product availability and pricing with commercial goals.

Ensure product portfolio strategies support customer needs, market differentiation, and profitability objectives

Oversee the marketing function to strengthen brand awareness, lead generation, and customer engagement.

Guide marketing initiatives that highlight the company’s value proposition, service excellence, and product expertise.

Leverage digital tools, CRM data, and analytics to enhance customer targeting and retention.

Champion a customer-centric culture across all levels of the organization. Ensure consistent and high-quality service delivery through close collaboration with operations, logistics, and branch management.

Develop programs to enhance customer loyalty, measure satisfaction, and proactively address service opportunities.

Develop and manage annual sales and marketing budgets, forecasts, and performance metrics.

Partner with Finance and Operations to optimizepricing models, inventory turns, and working capital. Drive accountability for revenue growth, gross margin performance, and operating efficiency across the commercial organization.

Provide leadership to specific customer and product categories.

Direct Manager Direct Reports:

Reporting Structure:

The Vice President, Sales - SRS Building Products reports directly to the Divisional President, serving as a critical component of the executive leadership team. This role demands close collaboration with other senior executives to ensure alignment with the company's strategic objectives.

Direct Reports:

The Vice President, Sales – SRS Building products is responsible for managing a diverse team of sales professionals, including Sales Directors and Managers. This leadership position encompasses the recruitment, mentoring, and development of a high-performing sales team, fostering an environment focused on excellence, innovation, and results. The Vice President will guide the sales team to deliver on key performance indicators that drive the company's…