Position: Growth Marketing Manager – Marketing Strategy & Brand Building - Shopify, CRO, Funnels, Communi[...]
About Herbal Goodness
Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. We are entering an exciting phase of growth and brand building across eCommerce, Specialty Retail, Tik Tok Shop, Amazon, Social Media and Community building, and direct-to-consumer channels.
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content. You are the ideal candidate if you think like an entrepreneur, love data and testing, take ownership, execute quickly, learn continuously, are creative and analytical, communicate exceptionally well, use AI to work smarter, and are passionate about helping businesses grow.
We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. If that sounds like you, we'd love to hear from you!
Role Summary
We are seeking a highly driven Growth Marketing Manager who can own our marketing ecosystem from strategy through execution.
This is not a traditional marketing manager and media role.
You will be responsible for growing our revenue and aggressive brand building through Shopify optimization, CRO, driving traffic and Customer LTV, Content and Email marketing, building funnels, Community building on Facebook and Whats App, including webinar marketing. Additionally, driving Tik Tok growth, influencer partnerships, AI-powered marketing automation, and PR marketing.
You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.
Key Responsibilities Building a marketing strategy for significant growth and customer journey optimization, understanding our target audience and our customer journey, and designing optimized experiences for our customers.Own and continuously improve our Shopify website with the goal of increasing website conversion rate and revenue.Driving a complete website refresh, including improving site navigation, updating products, creating landing pages, and more, while optimizing for conversions.Driving technical SEO efforts that improve customer digital experience, including improved page speed, etc.Publishing blogs that drive traffic and convert with transactional keywords and AI GEO/SEO.Building funnels from top to bottom, including optimizing collections and product pages, creating promotional landing pages that convert, and capturing retargeting audiences.Managing the marketing technology stack, apps, and integrations that drive customer experience.Building high-converting sales funnels through content development and conversion optimization, including: webinar landing pages and funnels, Lead generation, Product launch, Email capture, Upsell and cross-sell funnels.Constantly driving A/B and conversion testing and improving, including headlines, offers, pricing, CTA efforts, lead magnets, and checkout flows.Own all email marketing, including - Campaign creation, Weekly newsletters, Promotional emails, Product launches, Customer education, segmentation, and Automation. Also optimizing our email welcome series, abandoned cart, Win-back, VIP campaigns, and Webinar campaigns. The goal is to optimize open rates, click rates, Revenue per email, and Customer lifetime value.Own the complete webinar marketing process, including Registration pages, Confirmation emails, Reminder sequences, Facebook Lead Ads, Follow-up sequences, Sales emails, Webinar funnels, and Conversion tracking. The goal is to fill every webinar with qualified attendees.Develop and execute a highly impactful brand-building and Social Media Growth strategy across Tik Tok, Instagram, Facebook, You Tube, Linked In, and Pinterest. The goal is from viral content planning to Scheduling, Community engagement, analytics, testing, and improving.Building a growth strategy and revenue growth for our brand on Tik Tok Shop, including driving live shopping campaigns. The Goal is to build a highly engaged Tik Tok community that drives sales.Develop an influencer Marketing program that builds influencer collaborations, content creator…
