Senior Associate, Business Analyst - Marketing, COBT

Summary

As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will team with world‑class professionals to develop and test strategies that ultimately impact the bottom line. You will work in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, is part of the Premium Products and Experiences (PPX) team and is one of the fastest‑growing parts of the business. ~300% YoY growth and an ambition to maintain 2.5‑3.5x growth over the next few years.

The role will be responsible for developing and executing a comprehensive strategy and vision for COBT’s Best Customers
, those with the highest spend potential to the platform – with a special focus on our field‑managed customers. It includes setting the holistic Best Customer strategy, acting as the key liaison between marketing, COBT strategy, and the field front lines, partnering closely with the COBT Marketing / Offers and SBC Field teams to create field‑specific offers based on direct feedback.

A major focus is owning the overall vision and strategy for this portfolio alongside owning the relationship with Field to drive usage and ensure marketing initiatives land effectively in the real world. Equally important is incorporating feedback from Field and best customers to understand holistically how to grow the business.

• Best Customer Strategy & Execution:
  Partnering with COBT and SBC Field teams to develop specialized offers and establish feedback loops.
• Relationship Management:
  Serving as the lead point of contact for the Field team to champion marketing goals and increase product usage.
• Technical Enablement:
  Collaborating with the Solutions Consultant team to refine product demos and lead training sessions.
• Event Strategy:
  Partnering with the Sponsor ships team to develop and execute a high‑impact conference and industry event strategy.

• Analysis:
  Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.
• Product:
  Perform modeling/analytics to assist new product and pricing strategies for various lending products.
• Marketing:
  Support direct‑to‑consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go‑to‑market strategies.
• Credit Risk:
  Support step‑change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis.
• Execution:
  Involve problem frameworks, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan.
• Partnership:
  Work closely with colleagues across Capital One including IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability.
• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation.
• Strong business judgment, leadership and integrity:
  Tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.
• Strong communication skills:
  Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.
• Clear results orientation:
  Intense focus on achieving both short and long term goals. Able to drive and execute an agenda in an uncertain and fluid environment.
• Successful track record of thriving in a fast‑paced,…