Campaign Analyst

Overview

Piper Companies is seeking a Campaign Analyst to join one of nation's leading financial institutions based in Mclean, VA
. The Campaign Analyst will manage data analytics supporting the development of credit card segmented offer strategies for existing accounts. This position will be onsite 3 days a week in Mclean, VA!

• Execute data programming to analyze profitable prospect segments using credit card behavior, demographics, credit risk, and internal/external data.
• Lead marketing campaign testing and offer design; partner with management to implement a test-and-learn strategy that drives card usage and retention across the cardholder lifecycle.
• Collaborate with management to evaluate and optimize strategies for profitable card portfolio growth.
• Enhance vendor and internal statistical models; build independent spend engagement models and scorecards for credit card analytics, covering retention, risk-adjusted pricing, and acquisition targeting.
• Design, test, and monitor quantitative models; support independent validation per governance standards.
• Build advanced queries and partner with vendors to identify underperforming segments; deliver analytics to optimize offers and campaign performance.
• Evaluate credit card campaign performance across all customer touchpoints, including digital, mail, mobile, and branch channels.
• Create financial and profitability models by risk segment and product; partner with management to build account-level P&L for portfolio growth.
• Translate analytics into actionable insights and recommendations for key stakeholders.
• Collaborate with Credit Risk, Finance, and business teams to ensure accurate, streamlined reporting.

• 5+ years of experience in credit card or consumer lending analytics, including marketing, statistical analysis, performance optimization, and product development within financial services.
• 3+ years of experience in project management.
• Proficient in SQL, Tableau, and large-scale data handling;
  Snowflake experience preferred.
• Skilled in statistical analysis (A/B testing, regression, time-series forecasting).
• Experienced in segmentation, predictive and financial modeling, and advanced analytics tools.
• Preferred experience in statistical model development, validation, and performance monitoring.
• Proficiency with data warehousing and business intelligence tools preferred.
• Bachelor’s Degree in Economics, Finance, Statistics, Engineering, Computer Science or a related quantitative field is required.

• Salary Range: $125,000 - $135,000
• Comprehensive Benefits:
  Cigna Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays

This job opens for applications on 2.2.26
. Applications for this job will be accepted for at least 30 days from the posting date.

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Keywords:

SQL, Tableau, Snowflake, Data Warehousing, Business Intelligence, Credit Card Analytics, Consumer Lending, Marketing Analytics, Campaign Performance, A/B Testing, Linear Regression, Time Series Forecasting, Predictive Modeling, Financial Modeling, Segmentation, Statistical Analysis, Model Development & Validation, Risk-Adjusted Pricing, Portfolio Optimization, P&L Analysis, Data Governance, Large Dataset Management, Test-and-Learn Strategy, Offer Design, Cardholder Lifecycle, Retention, Acquisition Targeting, Performance Monitoring.