Web & SEO Specialist

Overview

Web & SEO Specialist

is looking for a forward-thinking and data-driven SEO & Web Content Specialist to join our team. This hybrid role combines ownership of the entire search landscape—from foundational SEO to AI-driven search—while also managing the content on our website. You will be our in-house expert responsible for pioneering our strategy for traditional search and Large Language Models (LLMs). You will analyze data, architect strategy, and also be the hands-on point person for bringing our web content to life in our CMS platform.

• Search Strategy & Optimization (SEO & AEO):
  Develop and execute a comprehensive search strategy that drives organic growth across traditional search engines (Google) and pioneers our approach for AI-driven platforms (SGE, Perplexity, etc.).
• Architect for Visibility:
  Champion SEO and Answer Engine Optimization (AEO) best practices. Advise on technical site architecture, Core Web Vitals, schema markup, and content structure needed to win featured snippets and AI-powered answers.
• Execute End-to-End SEO:
  Conduct deep keyword and prompt research, build optimized content briefs, manage on-page and off-page initiatives, and perform regular technical audits to ensure the website is performant, crawlable, and authoritative.
• Stay Ahead of the Curve:
  Monitor and analyze trends in AI search, LLM updates, and algorithmic shifts, translating them into proactive strategies that keep  at a competitive advantage.

• Be the CMS Guru:
  Serve as the primary owner for all website content updates, page creation, and content management within the CMS environment. You will be the go-to person for executing content edits and ensuring site integrity.
• Translate Strategy into Content:
  Collaborate with cross-functional marketing, product, and design teams to translate marketing initiatives into compelling, high-performing, and SEO-optimized web pages.
• Optimize for Conversion:
  Design, launch, and analyze A/B tests on key pages and user journeys to continuously improve user experience and drive higher conversion rates.
• Manage the Content Lifecycle:
  Oversee the web content pipeline, from collaborating on the content calendar and creating briefs to publishing, monitoring, and reporting on performance.

• Tell the Story with Data:
  Track, analyze, and report on key performance indicators using GA4, Google Search Console, SEMrush, Profound, and other analytics platforms.
• Deliver Actionable Insights:
  Develop and maintain performance dashboards to communicate the business impact of our search and content initiatives to marketing peers and leadership. Explain what the numbers mean and what actions we should take next.

• 3+ years of proven experience in a role focused on SEO, content strategy, and website management.
• Deep, hands-on expertise with core SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics 4, Google Search Console).
• Demonstrated understanding of modern search, including LLMs, Search Generative Experiences (SGE), and AEO. Ability to speak fluently about how search is evolving.
• Proven experience managing website content in a modern CMS
• Exceptional project management skills, with a knack for juggling multiple priorities in a fast-paced environment.
• Excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
• Google Analytics certification is preferred.

• Experience using AI-powered content optimization tools
• Working knowledge of HTML/CSS for troubleshooting and minor content adjustments

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the …