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Salesforce Developer _ Marketing Cloud, Sales Cloud & Lead Integration

Job in McLean, Fairfax County, Virginia, USA
Listing for: Tata Consultancy Services
Full Time position
Listed on 2026-05-15
Job specializations:
  • IT/Tech
    CRM System, Data Security, Data Analyst
Salary/Wage Range or Industry Benchmark: 110000 - 130000 USD Yearly USD 110000.00 130000.00 YEAR
Job Description & How to Apply Below

Must Have Technical/Functional Skills

  • 8+ years of experience on the Salesforce platform
  • Salesforce Marketing Cloud
  • Sales Cloud
  • Lead management and lead integration
  • Experience with Marketing Cloud Connect (Salesforce–Marketing Cloud integration)
  • Proficiency in SQL, AMPscript, and Automation Studio
  • Experience with Salesforce APIs (REST/SOAP) for lead and data integrations
  • Solid understanding of Salesforce data model, security model, and sharing concepts
  • Strong communication and stakeholder collaboration skills
Nice To Have
  • Experience in BFSI, Lending, Mortgage, or Digital Sales domains
  • Knowledge of Einstein Engagement, personalization, or analytics
  • Experience integrating third‑party lead sources (web forms, mobile apps, external platforms)
  • Salesforce certifications (Sales Cloud Consultant, Marketing Cloud Consultant, Platform Developer)
Roles & Responsibilities
  • Design, implement, and support solutions across Salesforce Marketing Cloud and Sales Cloud
  • Configure and build end‑to‑end lead lifecycle processes, including:
    Lead capture from digital channels
    Lead scoring, routing, and assignment
    Lead conversion and handoff to Sales
  • Implement and maintain Marketing Cloud–Sales Cloud integrations using standard connectors and APIs
  • Build and manage Marketing Cloud components, including:
    Journey Builder
    Email Studio
    Automation Studio
    Contact Builder
  • Develop personalized, data‑driven campaigns leveraging synchronized Sales and Marketing data
  • Design data extensions, SQL queries, and automations to support segmentation and targeting
  • Collaborate with business, marketing, and sales teams to translate requirements into technical solutions
  • Support production issues, perform root‑cause analysis, and implement permanent fixes
  • Ensure solutions comply with Salesforce best practices, security standards, and performance guidelines
TCS Employee Benefits Summary
  • Discretionary Annual Incentive.
  • Comprehensive Medical Coverage:
    Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
  • Family Support:
    Maternal & Parental Leaves.
  • Insurance Options:
    Auto & Home Insurance, Identity Theft Protection.
  • Convenience & Professional Growth:
    Commuter Benefits & Certification & Training Reimbursement.
  • Time Off:
    Vacation, Time Off, Sick Leave & Holidays.
  • Legal & Financial Assistance:
    Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
  • Salary Range: $110,000 - $130,000 a year
Qualifications
  • BACHELOR OF COMPUTER SCIENCE
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