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Digital Marketing Specialist

Job in McLean, Fairfax County, Virginia, USA
Listing for: Gannett
Full Time position
Listed on 2026-05-26
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 45000 - 55000 USD Yearly USD 45000.00 55000.00 YEAR
Job Description & How to Apply Below

Are you passionate about helping businesses grow and thrive in a digital-first world?

As an Account Manager at LocaliQ
, you’ll be the trusted advisor and strategic partner for your clients—guiding them through data-driven marketing strategies that deliver real results. You’ll own the relationship, lead campaign execution, and translate performance insights into meaningful business impact.

This is a role for someone who thrives in a fast-paced environment, loves building relationships, and gets excited about turning data into success stories.

Be the Go-To-Partner
  • Build strong, lasting client relationships grounded in trust, transparency, and results.
Drive Campaign Performance
  • Plan, manage, and optimize multi-channel campaigns across:
    Search (Google Ads), Social Media, Display Advertising, Locali

    Q proprietary platforms, and Print (where applicable).
Turn Data into Strategy
  • Analyze campaign performance and deliver actionable insights that help clients exceed their goals.
Collaborate to Win
  • Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results.
Tell the Story
  • Lead performance reviews that clearly communicate ROI, wins, and future opportunities.
Stay Ahead
  • Continuously monitor trends, test new ideas, and bring innovative solutions to your clients.
What You Bring
  • Bachelor’s degree in Marketing, Business, Advertising, or related field
  • 2+ years managing digital advertising campaigns
  • 3+ years in account management or client-facing roles
  • Strong understanding of digital marketing channels and performance metrics
  • Google Ads & Google Analytics certifications (preferred)
  • Analytical mindset with the ability to turn data into insights
  • Excellent communication and relationship-building skills
  • Proficiency in Excel, PowerPoint, and CRM tools
Why You’ll Love It Here
  • Make an Impact - Help local businesses grow and succeed
  • Collaborative Culture - Work with smart, supportive teammates
  • Career Growth - Continuous learning and development opportunities
  • Innovation-Driven - Be part of a company evolving with digital marketing trends
  • Great Environment - Flexible work options, team events, and a culture that values balance

The annualized base salary for this role will range between $45,000 and $55,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience.

Note:

variable compensation is not reflected in these figures and may be applicable based on the role.

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