Principal Associate, Salesforce Marketing Cloud; SFMC Campaign Specialist

Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist for its US Card Business.

Work Arrangement:
Hybrid – associates expected to spend approximately three days per week in the office.

• Partner with Marketing Strategy leads to design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences.
• Design and execute cross‑channel SFMC journeys based on Marketer requirements.
• Infuse best practices around dynamic email content and segmentation rules to customize marketing campaigns.
• Partner with Capital One Mar Tech leads for support related to new capability development, platform integrations, and/or omni‑channel execution.
• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job and permeates everything that we do.
• Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns.

• Exceptional expertise in email marketing best practices and owning multi‑audience email campaigns on a global scale, with extensive usage of Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• SQL, HTML, and CSS experience.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL, building automations for marketing, analysis, and system maintenance, and maintaining and optimizing SFMC for peak performance and data integrity.
• Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities, and connects martech capabilities to marketing possibilities across targeting, creative, and experience.
• Ability to combine analytics and qualitative data to form a journey orchestration strategy and translate it into an actionable plan that accelerates momentum and speed to market.
• Identifies and resolves technical or process issues as they arise.
• Builds, optimizes, and documents technical processes to enable marketing teams.
• Flexibility to act as both a marketer/practitioner and transformation thought leader.
• Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
• Obsessively accurate and detail‑oriented.
• Highly effective communicator and relationship‑builder who can influence internal decision makers with formal recommendations and informal networking.

• Bachelor’s Degree or Military experience.
• At least 3 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 3 years of experience leveraging SQL queries to build target audiences.

• 3+ years of journey orchestration experience in Financial Services or other regulated industry.
• 3+ years’ experience with Salesforce Marketing Cloud, Hightouch, or other CDP and enterprise MAPs.
• 3+ years’ experience working with cross‑functional teams in a matrixed environment, with a track record of effectively working autonomously and navigating ambiguity.
• 2+ years of leveraging Workfront or other project management systems.
• 2+ years of Risk Management experience.
• Salesforce Marketing Cloud certifications:
  Administrator, Developer, and/or Email Specialist.
• BPM, Lean, PMP certifications.
• Experience writing and editing SSJS.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable laws.