Director, Digital Marketing​/Demand Generation

Overview

Merlin Group operates at the intersection of cyber innovation, national security, and technology-driven transformation. With a mission to accelerate the adoption of high-impact technologies across the U.S. public sector and regulated commercial markets, Merlin is uniquely structured around three core tenets – Invest, Enable, and Scale – each designed to address a specific stage of the technology lifecycle. Together, our affiliates – Merlin Ventures, CGC, and Merlin Cyber – form a flywheel that builds enduring capability for customers, partners, and the broader cyber ecosystem, operationalizing technological advancement into mission-ready, enterprise-grade solutions.

At Merlin, we believe our strength lies in our people. Team members are encouraged to be creative, collaborative, and nimble, pursuing paths to deliver the cutting-edge cybersecurity solutions that our customers rely on. From next-generation cyber defense to secure cloud and AI, we are united by one purpose – transforming innovation into mission impact.

The Director, Digital Marketing & Demand Generation will lead Merlin Group's integrated digital marketing strategy, demand generation programs, and marketing operations to drive brand awareness, qualified pipeline, and revenue growth across federal, defense, intelligence, and regulated commercial markets.

This leader will develop and execute data-driven marketing campaigns that engage target audiences throughout the buyer journey while optimizing all digital demand channels, including email marketing and automation, website performance, Salesforce CRM integration, paid digital, content syndication, attribution and analytics. Working closely with Sales, Sales Operations, Senior Leadership, Marketing and our Independent Software Vendor (ISV) partners, the Director will build hands-on, scalable demand generation programs that support Merlin's Invest, Enable, and Scale strategy.

The ideal candidate is a strategic and analytical marketing leader with deep expertise in B2B digital marketing, account-based marketing (ABM), paid digital, Salesforce CRM, campaign management, marketing technology, and performance measurement. They are equally comfortable developing strategy, leading teams, and rolling up their sleeves to execute campaigns in a fast-paced, high-growth organization.

• Develop and execute Merlin Group's integrated digital marketing and demand generation strategy to increase awareness, engagement, marketing-qualified leads (MQLs), and revenue pipeline.
• Build and optimize multi-channel digital marketing campaigns across email, search, paid media, social media, webinars, events, content syndication, and partner marketing.
• Lead Account-Based Marketing (ABM) initiatives targeting priority federal agencies, systems integrators, commercial enterprises, and strategic partners.
• Partner with Product & Solutions Marketing to translate technical solutions messaging into high-performing digital campaigns and customer engagement programs.
• Manage Merlin's website demand and performance strategy, including SEO/SEM/AEO initiatives, landing pages, forms, gated content, conversion optimization, and user experience to maximize inbound lead generation and customer buying journeys across our digital ecosystem.
• Own all marketing automation platforms, CRM integration, lead scoring and attribution, nurture programs, campaign execution, and marketing analytics.
• Directly oversee and manage one direct report across a growing digital marketing function.
• Collaborate with Sales and Sales Operations to align marketing programs with pipeline goals, capture priorities, and account strategies.
• Oversee digital content distribution, campaign calendars, editorial planning, and marketing communications across all paid and demand-driving channels.
• Cross-collaborate on a variety of digital marketing and demand-driving initiatives with Merlin’s ecosystem of ISV partners aligned to strategic practice areas, market solutions and customer needs.
• Analyze campaign performance, customer behavior, and marketing KPIs to continuously improve ROI and marketing effectiveness.
• Manage agency partners, digital…