SalesforceMarketingCloud(SFMC)Lead

Salesforce Marketing Cloud (SFMC) Lead

Location:

Tysons, VA- 3 days/week onsite

Duration: 12+ Months

Rate: $50-60/hr on W2 or $60-70/hr on C2C or 1099- MAX

-1 phone screen, then 1 on-site interview. We may be able to consolidate that into 1 on-site interview

Only reviewing local candidates at this time – no relocation candidates.

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Manager to lead our marketing automation strategy and execution. This senior-level role is critical to driving personalized, data-driven member engagement across email, mobile, and digital channels. The ideal candidate will combine deep expertise in Salesforce Marketing Cloud with strong cross-cloud integration capabilities, project management experience, and a passion for delivering meaningful member experiences.

You'll be at the forefront of evolving our marketing technology stack—connecting platforms, optimizing automation, and unlocking to leverage new capabilities such as distributed marketing cloud. This role provides design direction, architectural and platform governance oversight, deployment approvals and final quality signoff.

This role requires a minimum of 10+ years of overall experience (including at least 5 years of Marketing Cloud experience), strong technical and problem-solving skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a data-driven environment, collaborating across marketing, brand, IT, and vendor teams with a passion for enhancing member loyalty and delivering measurable marketing impact through intelligent automation.

Education and Experience Equivalent combination of education and experience is considered.

• Bachelor's degree in computer science, Data Science or a related field.
• Strong understanding of financial institution operations is required.
• Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as Mail Chimp, Hub Spot, Marketo, Eloqua, or Adobe Campaign.
• Minimum of 5 years of experience in marketing technology roles, with at least 4 years of hands-on Salesforce Marketing Cloud experience as the application / solution architect for SFMC platform.
• Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management.
• Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, Data 360 etc.,) and experience with various integrations within the Salesforce landscape.
• Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
• Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment.
• Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment.
• Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively.
• Experience integrating with tools such as Google Analytics, Tableau, and Snowflake.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred.
• Experience facilitating technical design workshops and data related discussions
• Excellent communications, conflict management, and negotiation skills.

• Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred.
• Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience for Pen Fed members.
• Understanding of data privacy regulations and marketing compliance standards in the financial sector.
• Experience working with Data 360, Salesforce Loyalty Cloud, Salesforce CDP, or other Mar Tech platforms.
• Proficiency in Python or other relevant programming languages
• Background in Agile methodology, Mar Tech program leadership and marketing project management tools (e.g., Jira, Trello, Asana).

• Salesforce Marketing Cloud Consultant or equivalent Certifications (preferred)
• Experience with Snowflake or other cloud data warehouses (preferred)
• Experience with data visualization tools and certifications (preferred)
• Other Salesforce certifications is a plus

Interested candidates send your resume to