Senior Consumer Strategist

The Senior Consumer Growth Strategist reports directly to the Director of Growth Strategy and plays a key role in developing subscriber acquisition strategies across more than 200 news publications within the USA TODAY Co. portfolio.

This role leads email and onsite marketing campaigns to grow sustainable subscription revenue, focusing on first-party data, audience segmentation, lead conversion, and conversion rate optimization (CRO). It's suited for a data-driven marketer ready to use experimentation and test-and-learn strategies to address performance challenges.

• Lead the end-to-end strategy for revenue-generating campaigns across Email and Onsite messaging. You will design integrated campaign architectures (targeting rules, behavioral triggers, and cross-channel sequencing) and translate these strategies into clear technical briefs for Creative and Operations
• Drive the onsite conversion strategy to capture High Value Actions (HVAs). You will manage and iterate on site inventory, including pop-ups, inline units, and other placements, to convert anonymous traffic into known users and known users into paid subscribers
• Own your portion of the experimentation roadmap. Develop hypothesis-driven A/B tests for creative, offers, and segmentation to improve Conversion Rate (CVR) and drive measurable incrementality
• Act as a bridge between Analytics, Creative, and Operations. You will ensure that marketing initiatives are aligned with broader organizational goals and that the Creative and Ops teams have clear direction on targeting and versioning
• Monitor and improve core channel metrics, specifically focusing on Email Deliverability, Open Rates, Click-Through Rates (CTR), and Onsite Engagement / Yield
• Partner with Data/CDP teams to leverage first-party behavioral data, creating personalized user journeys that deliver the right message to the right segment at the right time

• Bachelor's degree required, preferably in marketing, business, or a related field
• 3-5+ years of experience in growth marketing, lifecycle marketing, or customer acquisition, with preference for subscription business experience
• Proven experience managing marketing programs within a multi-brand or complex matrixed organization
• Strong functional knowledge of Enterprise ESP capabilities (Salesforce Marketing Cloud preferred). Understand journey architecture (splits, rules, automation) to guide Operations and troubleshoot logic
• Deep proficiency in Email Marketing (automation/triggers) and Onsite/In-App messaging (pop-ups, inline units)
• Strong grasp of funnel metrics (CVR, CTR) and the ability to interpret data from platforms like Google Analytics, Looker, or Tableau to make strategic decisions
• Familiarity with Customer Data Platforms (CDPs) like Segment or mParticle
• Advanced analytical skills with an ability to develop reports and analyses (Excel) and translate information into insights
• Ability to translate strategy into messaging. Experience drafting clear, compelling creative briefs and wireframes to guide copywriters and designers
• Passion for experimentation and continuous optimization principles to drive business outcomes

The annualized base salary for this role will range between $80,000 and $90,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.

Note:

variable compensation is not reflected in these figures and based on the role, may be applicable.