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POE Assistant Specialist; On-site Manager; Temporary

Job in McLean, Fairfax County, Virginia, USA
Listing for: Mars, Incorporated and its Affiliates
Seasonal/Temporary position
Listed on 2026-02-28
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
Job Description & How to Apply Below
Position: POE Assistant Specialist (On-site Manager) (Temporary)

Overview

This position will play a pivotal role in perfecting the End-to-End Customer Journey in Royal Canin Korea. Your mission is to bridge the gap between traffic and conversion by designing seamless, high-converting and engaging on-site experiences. Leveraging our team’s core assets (CRM and digital media capabilities), ensuring that user visiting our platform is not only met with a functional interface but is also captivated by a compelling brand story that leads naturally to purchase.

The position is 1 year 9 months temporary employee contract for maternity leave until Dec 2027.

Key Responsibilities
  • PROACTIVE ACTIVATION PLANNING
    • Commercial Synergy: Partner with E-commerce teams to launch high-impact on-site promotions aligned with sales goals.
    • Campaign Ownership: Lead the development of landing pages and sales-linked activations to drive measurable results.
    • Contents Development: Integrate brand narratives into the user journey to elevate content beyond simple transactions.
  • ON-SITE UX/UI ANALYSIS & OPTIMIZATION
    • Data-Driven Diagnosis: Analyze website UI/UX to identify bottlenecks using data insights and a deep understanding of UI/UX mechanisms.
    • Conversion Optimization: Drive Conversion Rate Optimization through strategic A/B testing and continuous user journey enhancement.
  • PERFORMANCE ANALYSIS & AGILE OPTIMIZATION
    • Insight Interpretation: Measure activation performance and translate complex data into actionable business improvements.
    • Agile Iteration: Maintain a "Plan-Execute-Analyze-Optimize" cycle for continuous enhancement of on-site touchpoints.
  • STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT
    • Cross-Functional Liaison: Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives.
    • Agency Partnership: Manage external agencies to ensure premium output and on-time delivery.
  • BUDGETING: Budget planning and maintenance for on-site dedicated activations
Job Specifications/Qualifications
  • Bachelor’s degree in marketing, business related discipline.

  • +5 years working experience in digital and growth marketing

  • Proficiency in data analytics tools (GA4) is essential.

  • Understanding in digital ecosystem solution tool (eg. Sales force) is preferable.

  • Experience collaborating with cross-functional teams, external stakeholders and agencies.

  • Oral and written communication skill in Korean and English

Key Supporting Competencies
  • Growth Mindset

  • Communication Effectively

  • Collaboration

  • Drive Result

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