Marketing Associate; Graduates

Position: Marketing Associate (2026 Graduates)
# Marketing Associate (2026 Graduates)
February 18, 2026

Campus Marketing Mc Lean , Virginia Here at Appian, our values of
** Intensity
* * and
** Excellence
* * define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

We are looking for a motivated and adaptable Marketing Associate to join our dynamic marketing team. As an entry-level role, this position is ideal for recent graduates eager to gain hands-on experience and contribute to a variety of marketing activities across multiple functions. The Marketing Associate will support a wide range of marketing initiatives, including field marketing, event coordination, marketing operations, or analytics, ensuring the smooth execution of campaigns and programs that drive business  this role, you’ll have the opportunity to work collaboratively with different teams, gain exposure to various marketing channels, and help execute key marketing strategies that align with our company goals.
* This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork.

We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

* Key Responsibilities:

* Support the execution of integrated marketing campaigns across multiple channels and functions.
* Assist in the planning, coordination, and logistics of events, whether virtual or in-person, ensuring that all aspects run smoothly from start to finish.
* Help track and analyze campaign performance, providing valuable insights and reporting to refine future marketing strategies.
* Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with business objectives.
* Contribute to content creation, design, and communication efforts for various marketing materials and initiatives.
* Manage and maintain marketing calendars, timelines, and project deadlines to ensure timely execution of activities.

Assist with data management and CRM systems, ensuring accurate reporting and tracking of marketing activities and outcomes.
* Support day-to-day marketing operations and provide assistance on ad-hoc projects as needed.

Basic Qualifications:

* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* Strong enthusiasm for Marketing with a desire to develop a broad skill set across various marketing functions.
* Excellent communication skills, both written and verbal, with a keen attention to detail.
* Ability to work effectively in a fast-paced, team-oriented environment, managing multiple projects simultaneously.
* Proficiency in Google Workspace
* A proactive attitude with a willingness to learn and take on new challenges.

Preferred Qualifications:

* Previous internship or relevant experience in marketing, event management, or operations is a plus.
** Tools and Resources
*** Training and Development:
During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
* Growth Opportunities:
Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development…