Senior Manager, Global Talent Marketing & Insights

Senior Manager, Global Talent Marketing & Insights Skip to main content#Senior Manager, Global Talent Marketing & Insights page is loaded## Senior Manager, Global Talent Marketing & Insights Apply locations:
McLean, VA:
Richmond, VAtime type:
Full time posted on:
Posted Todayjob requisition :
R244352

Senior Manager, Global Talent Marketing & Insights The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good. As a Senior Manager of Global Talent Marketing, you will lead a team of marketing strategists and researchers in the development and delivery of global strategic marketing plans, talent research and insights, and the global activation of our talent brand.

You will help build a new global talent marketing operating model.  
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* Key Responsibilities:

** Global Marketing Team Leadership
* Global Team Management:
Lead, mentor, and develop a high-performing team of marketing strategists and researchers.
* Stakeholder management:
Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals.
* Program Management:
Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.

Global Marketing Governance
* Global Guidelines:
Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.
* Country Onboarding:
Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.
* Localization & Consistency:
Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.
* Enablement & Asset Management:
Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.

Marketing Strategy & Operational Excellence
* Go-to-Market Strategy:
Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.
* Full-Funnel Execution:
Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants.
* Campaign Optimization:
Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.

Talent Insights & Research
* Brand Monitoring:
Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions.
* Talent Intelligence:
Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction.

Ideal Candidate will be:
* A global brand visionary who understands the power of branding to influence behavior and build reputation. You excel at balancing global consistency while accommodating cultural nuances and regional business needs.
* A data-driven marketer with expertise across a variety of marketing channels and tactics. You build data-backed, full-funnel strategies, use business insights to inform decisions, and simplify complex data into compelling, clear stories for all stakeholders.
* A proven leader and collaborator, passionate about developing and coaching a diverse team. You excel at building influential relationships and driving alignment with global partners, peers, and senior leaders (up to VP+).
* A creative problem solver who thrives in gray space. You are able to quickly flex, iterate, and prioritize work while balancing multiple initiatives to deliver critical, quality-focused results.
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* Basic Qualifications:

*** Bachelor’s…