Director, Marketing, Design & Communications

Position Summary

The Director, Marketing, Design & Communications, is responsible for the development and execution of all marketing and communication plans that drive strategic growth and enhance FPSA's brand as a leader in the food industry. This position reports to the Vice President of Operations. The Director, Marketing, Design & Communications coordinates with other FPSA functions and works with their input to develop programmatic marketing and messaging and ensure message and tone are consistent with the FPSA brand.

This is a hands‑on position that may have direct report(s) in the future and typically manages a summer intern. The ideal candidate is a strategic, self‑directed professional who excels at building and executing marketing plans for new and evolving initiatives, independently managing a diverse workload, meeting deadlines consistently, communicating proactively, and taking feedback constructively.

• Develop and lead robust, fresh marketing and communication strategies for new and existing FPSA products, services, events, and initiatives – adapting quickly as the organization grows.
• Assist in the creation, promotion, and dissemination of targeted membership messaging and promotional content; support member recruitment, renewal, and engagement campaigns.
• In coordination with other teams, plan, design and execute marketing campaigns that drive event attendance and increase event revenue.
• Create weekly and annual marketing calendars that drive engagement and promote the organization across all FPSA communication channels.
• Write, design and edit multi‑channel marketing content, including emails, social posts, paid advertising, videos and web copy.

• As needed, design and/or update a full range of print and digital collateral, one‑pagers, custom graphics, web banners, branding kits, event and membership marketing materials.
• Format designs for brand compliance, accessibility, and usability with a consistent look and feel.
• Collaborate with team members to understand project requirements and deliver designs that meet organizational goals.
• Create visual concepts, using software, to communicate ideas that inspire, inform, and captivate members.
• Present designs to stakeholders and incorporate feedback into final product.
• Staying current with industry trends, tools, and software to innovate and enhance design practices.
• Integrate video elements to augment, enhance, or in some cases, replace written/print communications.
• Produce and edit video content for FPSA’s social channels and the resource library.

• Maintain, manage, and edit the FPSA and FIT website regularly to ensure timely and accurate information to members and prospects.
• Create web pages for the customer with a focus on engagement, clarity, and organization.
• Leverage internal and external website analytic tools to track and map out engagement, click rates, and trending data.

• Track, analyze, and adjust campaign performance using analytics and reporting tools; conduct ongoing research to inform targeting, messaging, and product development strategies.
• Present data‑driven insights to enhance strategic effectiveness, improve ROI, and identify cross‑promotion opportunities and ad placements; support efforts to grow the number of individuals in the database year over year.

• Create and manage budgets for functions under this position’s scope of responsibility, including forecasting and performance tracking; assist in database management and hygiene.
• Ensure performance data is updated weekly for the all‑staff meeting.
• Execute processes and reviews as required for FPSA billing and accounting functions.

• Oversee and lead new programs or projects as required in this area of operations.
• Manage Marketing & Communications summer intern.
• Act as the main point of contact for Hub Spot & Constant Contact.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva
• Experience with email marketing platforms (Constant Contact)
• Proficiency with social media…