Enterprise Product Marketing Specialist

Enterprise Product Marketing Specialist

The Opportunity: We are seeking a Product Marketing Specialist to support the development and execution of marketing strategies for a portfolio of advanced technology solutions. This role is centered on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation. You will leverage your product marketing experience, excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization.

This role will connect product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. U.S. citizenship is required.

• Assist in developing and executing product marketing plans, including product launches, campaign rollouts, and cross‑functional initiatives.
• Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience‑ready content.
• Develop and maintain enterprise product Go‑To‑Market assets—slick sheets, sales decks, playbooks, and demo videos—to support consistent product storytelling.
• Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams.
• Lead the planning and execution of quarterly enterprise‑wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders.
• Manage development and deployment of email nurture campaigns that support product awareness, engagement, and lead generation.
• Conduct competitive research across social channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.
• Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high‑quality execution.

• 5+ years of experience in product marketing, go‑to‑market strategy, or marketing communications within a technology or product‑led organization.
• Experience developing product positioning, messaging, and narratives for complex or technical offerings.
• Experience partnering with product, engineering, and business leaders to translate capabilities into market‑ready stories.
• Experience with marketing and collaboration tools (Mural, Jira, PowerPoint, Salesforce, Marketo).
• Ability to create product marketing assets and events: messaging frameworks, pitch decks, one‑pagers, sales enablement materials, campaign briefs, launch plans, and sales events.
• Ability to simplify complex technical topics into compelling, audience‑specific messaging.
• Bachelor's degree in Marketing, Communications, or Business.

• Self‑starter mindset with a collaborative, proactive approach in a matrixed environment.
• Excellent communication, writing, and storytelling skills.

The projected compensation range for this position is $77,600.00 to $ (annualized USD). This posting will close within 90 days from the posting date.

Employees receive health, life, disability, financial, and retirement benefits, paid leave, professional development, tuition assistance, work‑life programs, and dependent care. Additional benefits are available for regular full‑time employees and part‑time employees working at least 20 hours a week. For more information, please refer to Booz Allen’s Employee Benefits page.

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.