Copywriter, Senior

What You’ll Work On

• Write high‑impact copy for digital and print advertising such as display ads, paid social, email, out‑of‑home, and print, where every word earns its place.
• Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement.
• Lead copy development across integrated campaigns such as digital ads, out‑of‑home, landing pages, and email.
• Write across short and long‑form with equal command.
• Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen’s brand presence.
• Apply a clear understanding of audience psychology and what resonates with senior decision‑makers.
• Translate highly technical subject matter into compelling, benefit‑driven messaging without diluting it.
• Partner with design and art direction to develop cohesive, high‑impact creative.
• Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement.
• Partner with digital and marketing teams to understand how copies are landing and refine accordingly.
• Treat audience and campaign data as creative feedback and act on it.
• Work across marketing, content strategy, and internal stakeholders from brief through post‑campaign evaluation.
• Collaborate with design to ensure copies and visuals reinforce each other.
• Manage multiple campaigns simultaneously in a fast‑paced, deadline‑driven environment.
• Leverage AI‑enabled tools to accelerate ideation and workflow without sacrificing editorial rigor.

• Experience in marketing copywriting, including brand awareness campaigns
• Ability to display a portfolio showing ad copy alongside longer‑form campaign work
• Ability to translate complex, technical subject matter into clear, compelling messaging
• Ability to work cross‑functionally in fast‑moving, deadline‑driven environments
• HS diploma or GED

• Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice
• Experience with Adobe Creative Suite, including reviewing design comps and working within templates alongside creative teams

The projected compensation range for this position is $69,400.00 to $ (annualized USD).

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.