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Senior AI GTM Strategist & Narrative Leader

Job in McLean, Fairfax County, Virginia, USA
Listing for: Appian
Full Time position
Listed on 2026-07-04
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy
Salary/Wage Range or Industry Benchmark: 150000 - 300000 USD Yearly USD 150000.00 300000.00 YEAR
Job Description & How to Apply Below

Appian is seeking a Principal GTM Strategist to shape its narrative around AI automation. The role requires a strategic thinker who can translate complex technology into business value and collaborate with cross-functional teams. With 10–15 years of experience in corporate narrative strategy and a bachelor's degree in Marketing, the ideal candidate will partner with executives to drive impactful messaging.

This position offers a salary range of $150,000—$300,000 and includes generous benefits such as comprehensive health coverage, a 401(k) plan, and growth opportunities.

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Position Requirements
10+ Years work experience
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