Public Relations Account Executive

• You’re starting to take ownership of projects
• You’re starting to build relationships with your clients
• You’re focused on delivering results
• You’re starting to regularly bring new ideas to the table
• You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
• You are a proactive and positive driver of the agency’s culture, image, and brand

• You proactively respond to client asks and are able to effectively move things forward within the team
• You’re starting to establish relationships with clients, and they’re starting to go to you directly to ask for help on specific projects
• You’re able to effectively and efficiently lead parts of client meetings
• You actively contribute in planning meetings and brainstorms
• You meet or exceed all deadlines — from client deadlines to getting your timesheets and monthly reports done on time
• You’re able to take ownership of parts of account work (such as speaking and awards programs or key projects) — you’re proactive in your communication and don’t have to be asked where things stand
• You have a solid understanding of your clients’ industries and their competitive landscapes, and you are proactive in raising or discussing key trends and news our clients should know about
• You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels
• You have a persistent focus on results, and you push yourself to exceed expectations
• You consistently look for opportunities to self-educate and seek out new responsibilities across client teams and the agency in general
• You’re able to identify problems and work proactively with your manager to find solutions

• You produce compelling, typo‑free first drafts of materials including press releases and blog posts, background materials, speaking abstracts, contributed articles, case studies and more - and also make creative suggestions or revisions to existing content

• You have a solid understanding of the media landscape for each of your clients
• You have started to establish relationships with at least a few key reporters
• You’re starting to manage media campaigns from start to finish — ideation, drafting pitches, developing materials, determining best targets, pitching, landing coverage
• You’re starting to bring new ideas to the table, such as new pitch ideas or reporters
• You’re starting to manage speaking and award programs with less oversight from your manager; you have a broad understanding of the events and awards industry for each of your clients
• You create compelling, typo‑free first drafts of speaking and award submissions and prep materials
• You’re able to connect the dots between clients for media opportunities you find and you share intel on media moves or reporter meetings with the broader agency

• You have an understanding about relevant social media channels for our clients and you develop compelling content that you populate within social media channels
• You’re starting to think beyond just media and look for ways to integrate marketing methodologies with clients
• You’re able to independently manage smaller scale social media or influencer campaigns

• You’re learning to connect the dots between the work we do and how that work ladders back to our client’s goals, OKRs or KPIs

• You treat Merritt Group/Cutline as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
• You assist with the development of business development prospect lists
• You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development
• You may be invited to meet with prospective clients

This position may also require other duties as assigned.